Copywriter - Outdoor

Garmin International, Inc.•Olathe, KS

16h•Onsite

About The Position

Garmin is seeking a full-time Copywriter at its U.S. headquarters in the Greater Kansas City area. The Copywriter develops concepts and writes content for 360-degree campaigns aimed at fitness and outdoor consumer markets, including hiking, exploring, and hunting. The role requires creating compelling ideas and content for outdoor audiences across a variety of media and formats. The Copywriter develops creative campaigns for Garmin products, collaborates with teams and departments such as media, social strategy, and sponsorships, and presents concepts to internal stakeholders. The role also supports campaign production for still photography and video shoots, creates content for Garmin’s website, customer emails, and other digital needs, and writes point-of-sale, tradeshow, and other marketing materials. The Copywriter stays current on Garmin products, market trends, and competitive advertising.

Requirements

Bachelor’s degree and at least 1 year of relevant experience, or an equivalent combination of education and experience.
At least 1 year of writing experience in an ad agency or in-house agency environment, or attendance at an accredited advertising portfolio school for copywriting.
Demonstrated exemplary writing skills.
Demonstrated effective presentation skills and public speaking ability.
Strong and effective verbal, written, and interpersonal communication skills.
Proficiency using word-processing software.
Detail-oriented, proactive, and able to work effectively with minimal supervision.
Ability to prioritize and multitask in a flexible, fast-paced, and challenging environment.
Team-oriented, with a positive attitude and the ability to work well with others.

Nice To Haves

Experience writing and developing materials and campaigns for sports (running, cycling, or golf), travel, or outdoor recreation.

Responsibilities

Develop creative campaign concepts and content for Garmin products.
Collaborate with team members and departments, including media, social strategy, and sponsorships.
Understand Garmin’s business segments and the creative requirements of product launch campaigns.
Present concepts to internal stakeholders.
See campaign ideas through production on still photography and video shoots.
Write content for Garmin’s website, customer emails, and other digital needs.
Write content for point-of-sale, tradeshow, and other standard marketing materials.
Stay current on the features and benefits of Garmin products.
Stay current on market trends and observe competitive advertising across a variety of mediums.