Copywriter

Prometric

7d•$70,000 - $80,000•Remote

About The Position

Prometric is seeking an experienced Copywriter to join its Brand Content team. This hands-on writing role develops clear, compelling B2B and B2C content for campaigns, websites, email, thought leadership, sales enablement, events, presentations, and other marketing communications. The Copywriter adapts content to the audience, channel, and objective; translates complex information into accessible messaging; and collaborates with Marketing, Design, Communications, Sales, subject-matter experts, and other stakeholders. The role works within established brand voice, messaging, and editorial standards while managing multiple assignments and deadlines. It also uses generative AI responsibly to support content development and workflow efficiency, applies SEO, AEO, and other content best practices where appropriate, and reviews work through final production to ensure quality and accuracy. The position is remote and requires regular overlap with Eastern Time business hours for meetings and collaboration.

Requirements

At least 4 years of professional experience in copywriting, content marketing, marketing communications, or a related role, with copywriting as a significant focus.
Portfolio demonstrating professional copywriting across multiple formats and channels, including short- and long-form work.
Excellent writing, editing, and proofreading skills, with strong command of voice, tone, grammar, and structure.
Marketing experience and understanding of how content supports audience, campaign, and business objectives.
Ability to synthesize complex information and turn input from multiple sources into clear, compelling messaging.
Strong organizational skills and ability to manage multiple assignments and priorities.
Strong communication and collaboration skills, including the ability to receive and apply feedback and editorial direction.
Strong attention to detail and commitment to accuracy and quality.
Proficiency with Microsoft Office, including Word and PowerPoint.
Practical experience using generative AI tools to support content development and improve workflow efficiency.
Ability to maintain regular overlap with Eastern Time business hours for meetings and collaboration.

Nice To Haves

Experience writing for both B2B and B2C audiences.
Familiarity with marketing KPIs, lead generation, conversion, ROI, or other digital marketing concepts.
Experience with complex, technical, education, credentialing, or other information-rich subject matter.
Familiarity with content management systems, Adobe Creative Cloud, or video production.

Responsibilities

Research, write, edit, and proofread content for websites, email campaigns, articles, thought leadership, marketing collateral, sales enablement, presentations, event communications, video scripts, social and paid media, and other channels.
Write for B2B and B2C audiences, adapting messaging, tone, and detail to the audience, channel, and objective.
Translate complex or technical information into clear, accurate, audience-focused content.
Collaborate with Marketing, Design, Communications, Sales, subject-matter experts, and other stakeholders to develop messaging and content.
Follow established brand voice, messaging, and editorial standards while bringing fresh thinking and strong writing craft to assignments.
Manage multiple assignments against priorities and deadlines, proactively communicating about bandwidth, competing demands, and timing risks.
Incorporate feedback and editorial direction efficiently to meet project objectives and brand standards.
Use generative AI responsibly for ideation, drafting, and refinement; develop and optimize prompts and AI-enabled workflows for accurate, compelling, on-brand content.
Apply SEO, AEO, and other content best practices where appropriate and use available performance insights to strengthen future content.
Review content through final production to ensure accuracy, consistency, and quality.
Contribute to other marketing communications projects and priorities as needed.