Copywriter

Bloomingdale's • New York, NY

32d • $67,560 - $112,440

About The Position

The Copywriter creates fashion-fluent, platform-native social content and editorial copy that aligns with Bloomingdale’s business objectives, brand priorities, and point of view. The role collaborates with the Social Art Director and Social Manager on the social calendar; writes captions, video hooks, voiceovers, scripts, and partner and influencer talking points; and engages followers through timely, thoughtful, brand-right interactions. The Copywriter also maintains writing and proofreading standards across social and editorial channels, partnering with the Creative Director to develop channel-specific standards and keep content consistent with the broader Bloomingdale’s voice. The role monitors social trends and content performance and applies learnings to improve creative and copy approaches. Editorial work includes emails, site assets, catalog, and paid media that elevate the brand, communicate its point of view, and guide and inspire customers.

Requirements

• Bachelor’s degree from a four-year college or university.
• Five years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform.
• Excellent writing and editing skills, with a genuine love of language and storytelling.
• Knowledge of luxury fashion, including designers, brands, trends, and industry conversations.
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist.
• Understanding of copy requirements across different media, including digital media, catalog, email, and homepage.
• Ability to think creatively, strategically, and technically.

Responsibilities

• Collaborate with the Social Art Director and Social Manager to build the social calendar and create engaging, platform-native posts aligned with business objectives, brand priorities, and cultural and fashion moments.
• Write social captions, video hooks, voiceovers and scripts, and partner and influencer talking points in a fashion-fluent voice that articulates Bloomingdale’s point of view.
• Engage followers through thoughtful, timely, brand-right interactions that strengthen the relationship between Bloomingdale’s and its customers.
• Maintain high writing and proofreading standards across social and editorial channels.
• Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale’s voice.
• Monitor social platforms, emerging formats, cultural moments, conversations, and trends; review content performance and apply learnings to strengthen creative and copy approaches.
• Create editorial copy for emails, site assets, catalogs, and paid media that elevates the brand, communicates its point of view, and guides and inspires customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior