Copywriter - International/Casino

Hard Rock Digital • Toronto, ON

23d • Hybrid

About The Position

As a Copywriter on the Creative Marketing team, you'll help shape how Hard Rock Digital connects with U.S. and Canadian audiences. You'll concept and craft copy that brings our brand to life across digital, social, CRM, and campaign environments - driving both product awareness (Casino) and cultural relevance in a new market (Canada). From punchy social captions to compelling email campaigns and in-app messaging, you'll help fans experience the thrill of Hard Rock Digital wherever they watch, play, or engage. You'll collaborate closely with the creative team, and cross-functional partners to bring ideas to life and ensure every word aligns with our brand voice and resonates authentically with any audience. Your primary mission will be to support the writing and execution of copy across the full marketing mix, including Hard Rock Bet (Casino) and Hard Rock Bet’s launch into the Canadian market.

Requirements

• 3+ years of experience in copywriting, content writing, or a related creative discipline.
• A strong portfolio demonstrating multi-format copy execution across digital, social, and CRM channels - with clear attention to brand voice, audience awareness, and cultural context.
• Exceptional writing, editing, and proofreading skills in both English and Spanish across a range of channels and formats.
• Familiarity with AP Style as a baseline, with the flexibility to set it aside. Hard Rock Bet follows its own internal copy style guide, and our house rules take precedence. You should know AP Style well enough to navigate it, but you'll be writing to a brand voice that intentionally breaks some of its conventions.
• Proficiency with AI-powered writing and content tools (e.g., ChatGPT, Claude, Jasper, Copy.ai) and AI-enhanced editing tools (e.g., Grammarly Business, Hemingway). Comfort using AI to accelerate copy production, generate variations, and iterate quickly - while maintaining a strong editorial voice and brand standards.
• Detail-oriented with excellent organizational and time management skills.
• Well-versed in writing for digital platforms - social, email, push, in-app, web, and paid ads.
• Experience working in fast-paced, deadline-driven environments.
• Familiarity with asset management systems and copy file organization best practices.
• Collaborative mindset with experience working alongside designers, marketers, and product teams to refine creative approaches.
• An understanding of or willingness to get up to speed on Canadian market nuances, cultural sensitivities, and iGaming regulatory requirements.

Nice To Haves

• A passion for or interest in the iGaming industry is a significant advantage.

Responsibilities

• Write and adapt copy for a variety of channels including social media, email, push notifications, in-app messaging, audio scripts, web, and digital advertising - tailored for Canadian and/or Casino audiences and market context.
• Execute multiple copy variations based on campaign briefs or master messaging, ensuring accuracy, consistency, and brand voice across all executions.
• Proof and review copy assets for errors, ensuring every word is on-brand, grammatically sound, and compliant with regulatory requirements.
• Prepare final copy for handoff, including proper formatting, versioning, and organization for various platforms and internal teams.
• Work closely with designers, project managers, and marketing teams to meet deadlines and deliver cohesive, compelling creative.
• Keep up-to-date with the latest copywriting trends and best practices in digital marketing, with a particular eye on the Canadian cultural landscape and iGaming industry.

Benefits

• Flexible vacation allowance.
• Remote or Hybrid Flexibility: Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin or Florida headquarters, or a hybrid arrangement.
• Innovative Environment: Join a team that thrives on pushing boundaries
• Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
• Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed