Copywriter, Direct Response/Info

BAD Marketing • Miami, FL

4d • Remote

About The Position

We're looking for a direct response copywriter who can own creative strategy, ad writing, and email within a client pod in our info/coaching marketing division. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, body copy, emails, and hooks for clients spending $100k-$1M+ monthly on ads. This role requires you to drive the creative strategy process for your pod by analyzing what's working, understanding why it's working, developing new concepts grounded in data, and coming to creative calls with prepared ideas and reasoning. You will also write email copy within frameworks established by a Senior Copywriter, including automation sequences, promotional campaigns, and nurture flows, utilizing existing messaging foundations (avatar research, messaging bibles, swipe files) to enhance creative effectiveness. This position is ideal for a copywriter who seeks to understand the 'why' behind successful campaigns and operate as a strategic partner.

Requirements

• 2-3+ years of direct response copywriting experience; info/coaching space preferred.
• Understanding of awareness levels, belief shifts, and persuasion principles.
• Experience writing ad copy across formats: video scripts, static copy, body copy, hooks, headlines.
• Ability to analyze creative performance and iterate based on data.
• Experience with email copy execution, writing within defined frameworks and understanding sequence purpose.
• Comfortable with performance data, including creative trackers, attribution platforms, and reporting tools.
• Strong grasp of avatar psychology and offer positioning.
• Ability to take loose direction and return with developed concepts backed by reasoning.
• Comfortable working within structured systems like creative trackers, naming conventions, brief templates, and approval workflows.
• Collaborative and proactive communication skills.

Nice To Haves

• You're energized by understanding why copy works - awareness levels, belief shifts, persuasion principles - not just writing what sounds good.
• You want to drive creative strategy, not just execute someone else's ideas.
• You're curious about performance data and want your work to be measured - wins and losses both teach you something.
• You can take loose direction and come back with developed concepts and clear reasoning.
• You're comfortable pushing back when briefs are unclear or strategy doesn't make sense.
• You want to be a strategic partner to your pod, not a production resource.
• You communicate proactively - you'd rather over-communicate on status and pipeline than let things slip.

Responsibilities

• Own creative strategy, ad writing, and email within a client pod.
• Write ad scripts, body copy, emails, and hooks for clients.
• Drive the creative strategy process for the pod by analyzing performance data and developing new concepts.
• Write email copy within established frameworks, including automation sequences, promotional campaigns, and nurture flows.
• Utilize messaging foundations such as avatar research, messaging bibles, and swipe files.
• Analyze creative performance and iterate based on data.
• Collaborate with strategists, media buyers, and PMs within a cross-functional pod.
• Fill out creative briefs with strategic reasoning.
• Coordinate with designers and editors on video scripts and static direction.
• Communicate with the strategist and media buyer on creative status and pipeline health.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed