Copywriter, Beauty

Texas L P•Boston, MA

39d•Hybrid

About The Position

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere.

Requirements

Bachelor's Degree
4 + years of writing experience
A portfolio showing campaign thinking, product storytelling, and platform native copy
Experience using Microsoft 365 or similar editing tools
Comfortable using Asana
Authorized to work in the United States on a full-time basis
Command of short form writing, hooks, and clear CTAs for conversion
Familiarity with SEO, PDP structures, and paid social best practices
Collaborative mindset and disciplined self-editing
Deep understanding of beauty consumer trends, digital platforms, and upper funnel marketing strategies
Exceptional leadership and team management skills, with the ability to inspire and motivate creative teams, including cross-functional partners and freelancers
Excellent communication and presentation skills, with the ability to articulate creative concepts and rationale to stakeholders at all levels
Highly collaborative and adaptable, with a strategic mindset and a hands-on approach to execution

Nice To Haves

Degree in communications, journalism, marketing, or related field
Beauty, CPG, or eComm experience
CMS familiarity, such as Shopify
Comfortable using emerging technologies

Responsibilities

Concept and write campaign territories, headlines, taglines, CTAs, and scripts
Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO savvy metadata
Develop channel specific copy for social and paid media that is short and variant friendly
Create retail copy for in-store, packaging claims, and education materials
Build, codify, and continuously evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, that ladder up to and clearly express the overarching brand strategy
Maintain and evolve brand voice, tone, and messaging guides per brand
Ensure accuracy for claims, ingredients, and regulatory considerations, in partnership with Legal and Regulatory
Proof, edit, and version copy for multiple placements and aspect ratios
Document and socialize verbal standards and reusable messaging assets for cross team adoption
Translate marketing strategy, insights, and test results into messaging frameworks
Collaborate with Social and eComm on hooks and A/B test matrices
Work with Art Directors on concept boards and storyboards.
Facilitate working sessions to co-create and align verbal libraries with Brand Marketing, Product, and Sales, ensuring consistency across owned and retail partner channels
Manage a high volume writing queue and track versions
Contribute to post-campaign learnings and document takeaways for reuse
Uphold voice consistency across owned and retailer channels
Maintain a searchable repository for voice guidelines, approved phrases and claims, and messaging playbooks