Copywriter and Content Strategist - US

Homestead Studio • Boston, MA

2d • Remote

About The Position

We are seeking a creative and experienced Copywriter and Content Strategist to join our retention team! In this role, you’ll be responsible for crafting compelling and engaging copy for email and SMS campaigns and automations, developing strategies for client content calendars, as well as contributing copy to support acquisition efforts. This position works primarily with strategists, project managers, and designers to ensure goals for branding and messaging are met throughout each step of the creative process.

Requirements

• At least two years of experience with writing emails and ad copy for B2C or B2B brands
• Strong portfolio showcasing successful acquisition and retention campaigns (e.g. ads, landing pages, sale pages, emails, SMS, etc.)
• Familiarity with A/B testing methodologies and data analysis to inform decision-making
• Strong communication, organizational, and time-management skills
• Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Experience in eCommerce is required

Nice To Haves

• Candidates who do not provide a portfolio link in their application will not be considered.
• Candidates who move past the interview rounds will be asked to complete a short 3-part copywriting project.

Responsibilities

• Partners with account strategists and clients to create a monthly email marketing strategy across assigned accounts
• Writes campaigns and automated emails + SMS’s for assigned accounts
• Writes both landing page and ad copy to support acquisition efforts
• Collaborates and communicates effectively with key account players (e.g. account managers, designers, etc.)
• Leverages Homestead's AI systems to efficiently produce conversion-driven copy across campaigns, automations, and other client deliverables
• Provides attention to detail on all assets created (e.g. double-checking grammar, spelling, punctuation, adherence to client brand guidelines, etc.)
• Stays well-organized with creative files
• Researches and stays up-to-date on industry trends and ideas for optimizing copy for increased campaign performance
• Works closely with copy team to advance department goals
• Regularly participates in client onboardings
• Keeps all relevant copywriting and marketing certifications up to date

Benefits

• Consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
• Access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level