Copy Director

Circle of Greatness•Atlanta, GA

About The Position

Circle of Greatness is seeking a strategic, performance-driven Copy Director to lead copy across its email, SMS, funnel, and website marketing ecosystem. The role owns messaging throughout the customer journey, from the first touchpoint to conversion. The Copy Director will manage and mentor junior copywriters, collaborate directly with partners, and ensure communications align with the brand voice and revenue goals. The ideal candidate combines creative skill with analytical judgment to develop compelling messaging and optimize it across campaigns, funnels, and web experiences. Success in this role means consistently improving campaign and funnel performance, creating website and funnel copy that clearly communicates value and drives action, maintaining compelling and consistent messaging across channels, developing junior copywriters, and making copy a core driver of revenue growth.

Requirements

Proven copywriting experience and experience managing copy teams, preferably in digital marketing.
Strong expertise in email, SMS, funnel, and website copywriting.
Track record of writing or directing copy that drives measurable results, such as revenue and conversions.
Experience mentoring or managing junior team members.
Ability to balance creative direction with data-driven decision-making.
Strong communication and stakeholder management skills.
High attention to detail and commitment to quality.

Nice To Haves

Experience working in fast-paced, high-growth, or entrepreneurial environments.
Experience managing multiple brands or partners simultaneously.
Familiarity with GoHighLevel, Klaviyo, Postscript, Attentive, or similar platforms.
Understanding of direct response marketing and funnel strategy.

Responsibilities

Own and oversee copy across email, SMS, funnels, and website pages.
Define messaging frameworks, campaign angles, and conversion strategies.
Guide and develop junior copywriters on tone, structure, and execution.
Set standards for high-performing copy.
Review, edit, and approve outgoing copy across campaigns and web assets.
Ensure consistency in brand voice across platforms and partners.
Maintain high standards for clarity, persuasion, and conversion effectiveness.
Analyze campaign and funnel performance, including open rates, click-through rates, conversions, and revenue.
Identify successful messaging patterns and scale them.
Test, iterate, and optimize copy across email, SMS, and web pages.
Use data to inform creative and strategic decisions.
Serve as the primary copy lead for 4–5 key partners.
Collaborate with partners on campaign, funnel, and offer strategy.
Ensure deliverables align with partner goals and expectations.
Work with junior copywriters to produce campaigns and funnel assets.
Oversee copy for landing pages, sales pages, and key website touchpoints.
Support launches for promotions, events, and marketing initiatives.
Ensure copy is delivered accurately and on time.