Coordinator, Trade Marketing

Lindblad Expeditions • Orlando, FL

4d • $24 - $28 • Onsite

About The Position

The Coordinator, Trade Marketing (B2B) plays a vital role in supporting the trade marketing team in executing sales-aligned marketing initiatives for the travel advisor and agency channel. Reporting directly to the Director of Trade Marketing, this role is designed for a rising marketing professional with the ambition and capability to grow into an Associate Manager position. Working cross-functionally with internal teams, including trade marketing, sales, expeditions, B2C marketing, and trade advertising, the coordinator helps ensure consistent, high-impact messaging for the travel trade. Key areas of focus include consortia and strategic account marketing support, trade event coordination, educational webinars, social media content strategy and execution, lead-generating campaign support, and administrative tracking.

Requirements

• BA/BS required in Marketing, Business or related field or equivalent industry experience.
• 2–3+ years of experience in B2B and/or B2C marketing, events, social media, or related field, preferably in the travel industry. B2B experience a plus.
• Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally.
• Excellent organizational and project management skills, particularly in event planning and management.
• Excellent ability to multitask and meet deadlines in a fast-paced environment.
• Demonstrated critical thinking skills and solutions-driven attitude.
• Excellent oral and written communication skills to effectively liaise with internal teams, external vendors, and partners.
• Attention to detail, curiosity to solve problems and a focus on delivering high-quality experiences for Travel Advisors.
• Proficient computer skills in the Windows operating system, including Word, Excel and PowerPoint.
• Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos.

Nice To Haves

• Demonstrated success supporting or organizing trade shows, events, or advisor engagement programs.
• Successful management of invoices, and operational tasks.
• Experience with tools such as Salesforce, HubSpot, Canva, social media platforms, or project management software (e.g., Asana, Monday.com, Workfront).
• Flexibility to travel and work outside of regular business hours as required for events that require onsite help.
• Passion for values-led marketing and corporate social responsibility.

Responsibilities

• Support execution of the annual co-op marketing plan with consortia and strategic account partners.
• Track plan milestones in Workfront and maintain the Trade Marketing Content Calendar.
• Manage the execution of each tactic, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals.
• Report on results for consortia and strategic account marketing.
• Support the planning and on-site execution of industry events and trade shows, including agenda development, transportation, booth setup, staffing, and shipping.
• Coordinate creation and distribution of trade marketing materials and collateral for events.
• Assist in developing lead generation strategies, ensuring proper tracking, reporting, and follow-up.
• Deliver post-event analysis to measure ROI and provide recommendations for continuous improvement.
• With experience, take lead ownership of select events end-to-end.
• Support planning and execution of Travel Advisor webinars, including theme development, scheduling, and promotion.
• Help prepare engaging presentations tailored to advisor education and sales enablement.
• Coordinate with Exploration Leaders, Sales Leaders, and subject-matter experts as guest presenters.
• Manage logistics including briefing speakers, rehearsals, and technology setup.
• Track registrations, attendance, and engagement, providing detailed post-webinar reporting and recommendations.
• Grow to independently lead webinar programs as skills develop.
• Manage curation, scheduling, and execution of trade-facing social media content across LinkedIn, Facebook, and Instagram.
• Maintain the Trade Social Content Hub on a weekly basis, developing audience specific copy and images in alignment with the marketing calendar and sales initiatives.
• Ensure alignment with overall trade marketing campaigns and messaging.
• Monitor trade engagement on social platforms and build/share monthly performance reports.
• Suggest ways to continually improve trade social media engagement.
• Manage the processing and tracking of trade marketing invoices, purchase orders, and budget allocations.
• Maintain internal tracking documents, campaign calendars, and deliverables dashboards.
• Assist in compiling post-campaign or post-event recap reports and insights for internal use.
• Serve as a cross-functional point of contact for trade marketing, sales, expeditions, B2C, and legal teams.

Benefits

• Travel benefits for employees and their family
• Health insurance including Medical, Dental, Vision
• 401(k) plan with employer match
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
• Pre-Tax Commuter Benefit
• 7-8 Paid Holidays
• 2-3 Floating Holiday Options (pro-rated per start date)
• Up to 15 days of vacation (pro-rated per anniversary year)
• Parental Leave
• Sick/personal days per city & state ordinance
• Pet Insurance discount

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level