Coordinator, Integrated Partner Marketing

Kontoor Brands, Inc. • Greensboro, NC

1d • Onsite

About The Position

The Coordinator of Integrated Partner Marketing plays a key role in creating strong Brand connections that generate consumer demand within the evolving omni-channel retail environment. The primary responsibility is the throughput of Brand communication strategies and their tactical activation in the retail environment, both in-store and online. Establishing and developing key partnerships and relationships with Brand Marketing, Sales, Merchandising, Retailers (customer buyers/marketers/ecommerce), agencies and outside suppliers will be essential to success in this role.

Requirements

• BS/BA degree required in Marketing, Management or Communications
• 5 + omni-channel marketing experience and applied knowledge of in-store and online retailer marketing, design principles, and understanding of the evolving retail environment
• Agency experience preferred, including exposure to media buying and planning
• Digital experience preferred

Nice To Haves

• Experience and understanding of evolving retail environment and business models for both in-store and online
• Ability to analyze data (sales reporting and .com analytics) to make recommendations on marketing allocation and spend
• Superior project management skills, including previous oversight of timelines, budgets and securing critical approvals
• Excellent interpersonal skills with the demonstrated ability to excel in cross-functional teams
• Ability to work in a fast-paced, changing environment while maintaining a critical eye to detail

Responsibilities

• Ensure brand and product communications are executed on time and on strategy through proactive relationships with internal account teams and key retailer contacts
• Improve Brand omni-channel presence (in-store and on retailers’ ecommerce websites) through collaboration with retailers on placement and implementation of marketing materials and messaging
• Lead creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, point-of-purchase, new product introductions, media plans, and seasonal initiatives
• Collaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores
• Support the development and execution of trade show booths, including the coordination and monitoring of all materials
• Coordinate the execution of ecommerce product videos to enhance product content and accelerate sales
• Assist in the management, budget, and approval of all fixture design initiatives, inclusive of production, distribution, and in-store implementation
• Works on special marketing projects as designated by the Sr Manager, Integrated Partner Marketing.

Benefits

• Competitive benefits program that provides choice and flexibility to meet your and your family’s needs
• Resources to support your physical, emotional, social, and financial wellbeing
• Discounts on our apparel
• Four weeks of Paid Parental Leave to eligible employees who are new parents
• Flexible Fridays
• Tuition Reimbursement
• Workplace culture centered on equitable opportunities and a sense of belonging for all team members
• Global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level