About The Position

The Coordinator for Marketing & Communications is responsible for facilitating and managing marketing and communications content for the Division of Access, Opportunity and Success. Salary Grade : 14 Please see Staff Compensation Structure or Skilled Crafts and Service Maintenance Compensation Schedule for salary ranges. For salary grade UC, these positions are "Unclassified" and salary ranges are determined by the hiring department.

Requirements

  • Bachelor's Degree in Communication, Graphic Design, Marketing, Public Relations, English, Journalism, or related field
  • 1 year of experience directly related to the duties and responsibilities specified
  • Proven knowledge of and experience using appropriate technologies. Advanced computer skills and technical ability are required.
  • Excellent and engaging written and verbal communication skills that aid in finding original content. Also, ability to creatively produce and package content, including writing creatively.
  • Proven time management skills, multi-tasking, meeting deadlines and moving projects from inception to completion.
  • Proven ability to take quality photographs and shoot video for social media platforms.
  • Knowledge of Adobe Creative Suite and Microsoft Office 365.

Nice To Haves

  • Master’s degree in Communication, Public Relations, English, Journalism, or related field
  • 2-4 years of experience directly related to the duties and responsibilities specified

Responsibilities

  • Develop and execute social media strategy for social media accounts, focused primarily on the publishing of digital content on social media platforms (i.e. Facebook, Instagram, LinkedIn), including assisting with content planning and creation for departmental accounts.
  • Write and produce clear, compelling communications and stories for publication on the department’s website, email campaigns, newsletters, and social media outlets to engage various audiences.
  • Manage content on divisional website and assists departments with redesign processes and content.
  • Work with departments with the Division to develop communication plans.
  • Provide training, as needed, to departmental staff on best practices for creating, managing, monitoring, and developing content.
  • Works closely with the Office of Public Affairs, Division of Student Affairs, and Academic Affairs on institutional marketing and communication efforts.
  • Establish and monitor benchmarks for measuring the impact of social media efforts, and report analytics and make recommendations for improvements.
  • Perform related duties as assigned.
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