Marketing & Communications Coordinator

San Bernardino Community College District•San Bernardino, CA

1d•Onsite

About The Position

Performs a variety of activities designed to promote and publicize the District’s television and radio station, including digital engagement and social media outreach. Receives limited direction from appropriate supervisor; refers only unusual decisions to supervisor. May provide technical and functional direction to assigned student workers, professional experts, interns, and volunteers.

Requirements

An associate’s degree from an accredited college or university in journalism, communications, mass media, radio/television, marketing advertising, or a related field.
Four (4) years of experience in public relations, communications, advertising, or marketing.
In the absence of an associate’s degree from an accredited college or university in journalism, communications, mass media, radio/television, marketing advertising, or a related field, the equivalent of completion of high school and six (6) years of increasingly responsible experience in public relations, communications, advertising, or marketing is qualifying.
Submit to and successfully pass DOJ live scan/fingerprinting. Cost of live-scan services to be borne by candidate.
Sealed official transcript(s) in envelope from institution or electronic copies emailed directly from institution (for positions with higher education requirement)
Tuberculosis (TB) risk assessment

Nice To Haves

Bachelor’s degree in communications, Marketing, Business Administration, or a related field.
Specialized credential in digital fundraising, such as the PBS Digital Fundraising Certificate.
A minimum of two (2) years of professional experience within the public media sector.
Demonstrated experience in public media underwriting

Responsibilities

Develops and implements digital marketing strategies to enhance visibility, audience engagement, and outreach for the District’s television and radio services; plans, coordinates, and manages digital advertising initiatives in support of outreach and promotional objectives.
Participates in developing and evaluating publicity and marketing goals, objectives, policies, and procedures; implements resulting policies and procedures.
Coordinates the maintenance and updates of the station’s online and social media accounts.
Assists with campaigns to increase annual financial contributions through direct mail, underwriting, on-air promotions and special events.
Coordinates on-air and digital promotions for KVCR-TV/FM and FNX programs and events.
Designs and participates in station outreach efforts and special events related to KVCR-TV/FM and FNX programs, fundraising, and community engagement activities.
Designs and places station advertising on various media including electronic and print.
Responds to questions and inquiries from members of the public, the media, and outside institutions and organizations; provides information within area of responsibility; resolves complaints in an efficient and timely manner.
Attends and participates in professional group meetings; provides information within area of responsibility; maintains awareness of new trends and developments in the field of marketing; incorporates new developments as appropriate.
Assist with the monitoring and ensuring compliance with applicable PBS and NPR guidelines, policies, and standards as they relate to social media, communications, marketing, branding, and public outreach activities.
Assists in tracking station content and community engagement activities for CPB, PBS and NPR reporting as needed.
Performs other duties related to the primary job duties.