Coordinator, Digital Marketing

Baltimore Orioles•Baltimore, MD

1d•Onsite

About The Position

Baltimore Orioles seeks a Coordinator, Digital Marketing, reporting to the Manager, Digital Experience, to develop and coordinate the team’s email marketing and SMS platforms, as well as additional digital experience responsibilities. Responsibilities include but are not limited to: Develop, coordinate, and execute email and SMS marketing campaigns for games, events, promotions, and special announcements. Manage email campaign editorial calendar including ideation, development, testing, scheduling, and deployment of one-time, recurring, triggered, dynamic, and targeted content-driven campaigns to various audiences Coordinate digital marketing promotional calendars and communication schedules. Collaborate with all departments in writing and executing content for email distribution Manage the daily SMS calendar from ideation to deployment Maintain subscriber databases and ensure compliance with email and SMS marketing regulations. Monitor and report on Email and SMS performance including subscriber growth, open rates, click through rates and revenue. Collaborate with the Analytics team to develop email segmentation strategy and testing opportunities Measure the effectiveness of MLB automated email marketing campaigns and collaborate with MLB on new strategies and efficiencies Overseeing end-to-end development of assets for email and SMS Ideate and think creatively to help achieve the team and club goals Ensure all communications are accurate, timely, and optimized for mobile devices. Other duties as assigned.

Requirements

Bachelor’s Degree, preferably in Digital Marketing, Communications, Business/Marketing or related field
1-3 years relevant experience
Strong understanding of current online marketing concepts, strategies, and best practices
A proactive thinker with a solutions-oriented mentality
Excellent organizational, verbal, and written communication skills with a strong attention to detail
Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment
Initiative to thrive in a team atmosphere and individual basis
Proficiency in Photoshop or similar photo editing software, Adobe Premiere, and Microsoft Office
Working proficiency with Adobe Illustrator and understanding of email marketing software

Responsibilities

Develop, coordinate, and execute email and SMS marketing campaigns for games, events, promotions, and special announcements.
Manage email campaign editorial calendar including ideation, development, testing, scheduling, and deployment of one-time, recurring, triggered, dynamic, and targeted content-driven campaigns to various audiences
Coordinate digital marketing promotional calendars and communication schedules.
Collaborate with all departments in writing and executing content for email distribution
Manage the daily SMS calendar from ideation to deployment
Maintain subscriber databases and ensure compliance with email and SMS marketing regulations.
Monitor and report on Email and SMS performance including subscriber growth, open rates, click through rates and revenue.
Collaborate with the Analytics team to develop email segmentation strategy and testing opportunities
Measure the effectiveness of MLB automated email marketing campaigns and collaborate with MLB on new strategies and efficiencies
Overseeing end-to-end development of assets for email and SMS
Ideate and think creatively to help achieve the team and club goals
Ensure all communications are accurate, timely, and optimized for mobile devices.
Other duties as assigned.