Coordinator - Communications and Engagement

Louisiana State University

1d•Onsite

About The Position

The Communications Coordinator is the lead storyteller for LSU Residential Life, responsible for creating and managing student-centered digital content—primarily social media—that drives engagement, supports occupancy goals, and builds a strong sense of belonging for on-campus residents. Reporting to the Associate Director of Communications, the Communications Coordinator’s oversight includes content creation for social media, digital campaigns, digital signage, and in-person events, like orientation, Fall Fest, Move-in, and pop-up events. This role serves as the creative force and leader-teacher of a student marketing intern team that aims to build affinity for the residential experience through student engagement. The ideal candidate brings a balance of strategic thinking, creative execution, and student-centered energy to showcase the on-campus living experience at LSU.

Requirements

Bachelor’s degree in public relations, marketing, communications, digital communications, or a related field.
Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
Related communications experience
A deep commitment to centering students, consistently approaching communication decisions through the lens of how students engage with, understand, and feel connected to LSU and their residential community.
Collaborative team player who thrives in a fast-paced environment and can manage multiple projects and deadlines.
Committed to innovation, creativity, and outside-the-box thinking while being dedicated to high-quality work, professionalism, and results with minimal guidance.
Engaging public speaker who can clearly convey information to large groups and individuals while making people feel like they belong at LSU.
Valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment.

Nice To Haves

Experience managing multiple social media accounts or campaigns simultaneously
Comfort using analytics to inform content strategy and improve engagement
Experience supervising or mentoring students or early-career staff
Experience with tools such as Adobe Creative Suite, Canva, or comparable design platforms; basic video editing for short-form social media content.

Responsibilities

Develop and execute student-focused communications and engagement opportunities to promote the on-campus experience and make campus feel like home
Supervise 15 Communication Student Interns
Shape the long-term social media and digital storytelling vision for Residential Life
Build a content-sharing culture with Residential Life & Education staff to better tell the resident experience story
Define and evolve how the residential experience story is told across digital platforms in a way that resonates with students and other stakeholders through providing creative direction and feedback to the team of approximately 15 student communication interns to increase current student engagement.
Build systems and processes that empower staff and students to contribute high-quality content
Serve as a hands-on contributing member of the Residential Life team, identifying and recommending opportunities for improved communications, content, and timelines for successful campaigns in order to build systems and processes for content creation.
Advance students feeling like LSU is home through creative storytelling and content creation, showing students they belong at LSU and that their residential experience matters.
Connect communication strategy to student success, retention, and community-building goals through authentic storytelling
Develop and manage content strategy through graphic design, video production, photo shoots, persona communications, and copy writing for digital, web, and social media that supports departmental and university strategic messaging and themes for all unique audiences, including, but not limited to, residents, prospective students, parents, and alumni.
Develop and manage content strategy through graphic design, video production, photo shoots, persona communications, and copy writing for digital, web, and social media that supports departmental and university strategic messaging and themes for all unique audiences, including, but not limited to, residents, prospective students to meet occupancy and engagement goals.
Track engagement metrics and refine digital strategy to maximize student reach and interaction and meet performance goals.
Update and maintain website content and digital signage to keep materials timely and relevant.
Write and send targeted mailers that promote campus apartment leasing, off-campus apartment leasing resources, and key messages.
Update and maintain website content and digital signage to keep materials timely and relevant.
Track engagement metrics and refine digital strategy to maximize student reach and interaction.
Provide quality control and brand alignment over content and materials across the department.
Work collaboratively with the Division of Marketing and Communications Office and adhere to university branding standards.
Educate new team members on brand standards and maintain digital brand toolkits.
Maintain, update and order promotional inventories and manage branded materials (giveaways, signage, swag, printed collateral).
Manage and respond to inquiries through shared accounts (e.g. [email protected]; [email protected]).
Coordinate with internal staff and external partners on the department’s participation and representation at large-scale student events (e.g. Welcome Week, Orientation, Fall Fest, Enrollment events), smaller-scale campus events (living expo, safety days, family weekend, pop-ups), and on- and off-campus recruitment events.
Present departmental information at orientation sessions.
Meet with the associate director on a regular basis.
Chair or participate as the communication representative on various departmental and divisional committees.
Serve as departmental representative to Campus Communicators and Division of Student Affairs work groups.
Coordinate departmental projects as requested.
Support broad division/institution efforts including at least 40 hours per year spent helping divisional initiatives such as Move-In Day, Welcome Week, Family Weekend, Career Expo, Disability Services Finals Testing, other special projects etc.
Other duties as assigned.