Altra: Coordinator, Brand Partnerships and Events

VF Corporation • Denver, CO

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About The Position

Altra is seeking a Brand Partnerships & Events Coordinator to support the brand's presence through partnerships, PR, and on-the-ground experiences. This role involves both coordination and execution, managing day-to-day partnership and athlete team needs, supporting global PR efforts, and bringing events to life, such as race activations and media moments. The ideal candidate will be highly organized, proactive, and eager to contribute to a growing brand at the intersection of running, outdoor, and culture. This position is key in translating brand strategy into tangible impact, shaping how runners experience Altra beyond its products.

Requirements

• 1-3 years of experience and professional achievements.
• Partnerships & PR Coordination
• Events & Activations
• Operations & Team Support

Nice To Haves

• Experience working with agencies, events, or product seeding is a plus.
• Familiarity with the running, outdoor, or fitness industry.
• Willingness to travel and support events outside of standard hours when needed (up to 30% travel during peak events season).

Responsibilities

• Support execution of global PR and partnership initiatives across running, outdoor, and lifestyle.
• Act as a key point of contact for PR agency communication and deliverable tracking.
• Manage product seeding for media, partners, and key moments, ensuring accuracy and timeliness.
• Assist in press release development, internal reviews, and approvals.
• Coordinate creative requests tied to PR campaigns in partnership with internal teams.
• Provide administrative and operational support across partnerships and collaborations.
• Support planning and execution of performance and consumer-facing events, including race activations and brand experiences.
• Coordinate logistics including product, shipping, staffing needs, and on-site materials.
• Assist with event setup, execution, and breakdown, ensuring a high-quality, on-brand presence.
• Gather insights and feedback from events to inform future activations.
• Maintain trackers, calendars, recaps, and reporting across partnerships, PR, athletes, and events.
• Support budget tracking, invoicing, and reporting.
• Assist cross-functional alignment with global marketing, sports marketing, and product teams.
• Provide general administrative support for partnerships and sports marketing functions.

Benefits

• Medical plan
• Annual incentive plan
• Sales incentive
• Commission potential

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed