COORDINADOR MARCAS COLAS | STAFF MX

Arca Continental, S.A.B. de C.V. PMonterey, CA
Onsite

About The Position

Arca Continental is a company dedicated to the production, distribution, and sale of non-alcoholic beverages from The Coca-Cola Company's brands, as well as savory snacks under the Bokados brands in Mexico, Inalecsa in Ecuador, and Wise in the United States. With a distinguished history of over 92 years, Arca Continental is the second-largest Coca-Cola bottler in Latin America and one of the most important in the world. In its Coca-Cola franchise, the company serves a population of over 123 million in the northern and western regions of Mexico, as well as in Ecuador, Peru, the northern region of Argentina, and the southwestern region of the United States. Arca Continental is listed on the Mexican Stock Exchange under the symbol "AC".

Requirements

  • University Education: Degree in Business Administration, Marketing, Engineering, or related field (Graduated)
  • Advanced English.
  • Experience in Marketing, Brands, Sales with a focus on information management and analysis.
  • Knowledge of Excel (Advanced)
  • Knowledge of PowerPoint (Advanced)
  • Knowledge of Power BI
  • Knowledge of SAP BO
  • Knowledge of AI Tools

Responsibilities

  • Plan and supervise the planning, execution, and follow-up of brand success photo plans, ensuring correct coordination with the involved areas and compliance with marketing and sales objectives.
  • Coordinate and ensure the planning and execution of product launches, guaranteeing the availability of materials, labels, and decorated films in a timely manner.
  • Analyze and optimize sales and promotion performance, identifying opportunities by territory, channel, and client, ensuring the profitability of implemented actions.
  • Design weekly promotions that drive sales and improve the consumer experience, ensuring their correct programming and follow-up in the established systems.
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