Conversion Rate Optimization Manager

LabX Media Group•Barrie, ON

2d•CA$70,000 - CA$90,000•Remote

About The Position

As part of the Marketing team, the Conversion Rate Optimization Manager will bridge data, analytics, and user experience to drive measurable improvements across our digital properties. This is a interdisciplinary analytics and product role suited to a tech-savvy professional who is equally comfortable interpreting data, designing experiments, and communicating insights to senior stakeholders — with the goal of optimizing conversion funnels, improving UI/UX performance, and turning reporting into action.

Requirements

Post-secondary degree or diploma in Marketing, Data Analytics, Computer Science, Business, or a related field.
3-5 years of experience in a CRO, digital analytics, product management, or UX-focused role; experience in a media, publishing, or subscription-based business is an asset.
Demonstrated ability to design and execute A/B and multivariate tests, interpret results with statistical confidence, and communicate findings clearly to non-technical audiences.
A solid understanding of principles of experimental design (random vs. non-random sampling, confounding variables)
Strong working knowledge of UI/UX principles; comfortable reviewing wireframes, identifying usability issues, and collaborating with design and development teams on solutions.
Proven ability to build and present dashboards and reports for senior stakeholders; comfortable operating in a cross-functional environment and influencing without direct authority.
Highly organized with strong project management skills; able to manage multiple concurrent workstreams, meet deadlines, and maintain clear documentation.

Nice To Haves

Proficiency with Google Tag Manager considered an asset.
Working knowledge of HTML/CSS and a general comfort with web technology; ability to communicate effectively with developers without needing to write production code.

Responsibilities

Work with key stakeholders across the organization spanning development, operations, product management, marketing, and business analytics to build and execute CRO projects across multiple products and digital touchpoints.
Partner with stakeholders and the leadership team to identify strategic opportunities for the design, development, and implementation of new digital solutions or enhancements to existing platforms.
Plan, execute, and analyze A/B and multivariate tests across landing pages, subscription funnels, email campaigns, and digital content to continuously improve conversion rates.
Data first approach — gather, interpret, and translate analytics into clear, actionable recommendations that influence product and marketing decisions with end goals of increasing revenue, acquiring new audience, or generating leads
Analyze the interaction between the performance of internal features vs. external influence, help sift signal from noise to support decision-making at all levels of the organization.
Apply UI/UX best practices and user behavior insights (heatmaps, session recordings, user testing) to identify friction points in conversion flows and develop hypotheses for testing.
Prepare functional requirements and formal change requests to pass off to product managers and development teams for implementation.
Investigate and resolve data and reporting issues; ensure data integrity and consistency across platforms and reporting outputs.
Execute ad hoc reporting and analytics requests from across the business; develop and maintain scorecard and dashboard requirements and specifications.
Ensure timeline and delivery commitments are tightly managed and aligned with reporting or project deliverables; communicate progress and blockers proactively to stakeholders.