Conversion Rate

Raymour & Flanigan Furniture and Mattresses•Town of Clay, NY

About The Position

Raymour & Flanigan is seeking a Conversion Rate Optimization (CRO) Specialist for their Digital Experience (DEx) Team. This role is crucial for a growing omnichannel business and requires a blend of analytical and strategic skills to identify and resolve customer journey friction. The specialist will own the experimentation roadmap for raymourflanigan.com, collaborating with UX, marketing, and product teams to enhance online customer discovery, evaluation, and purchasing, while also supporting in-store conversions.

Requirements

3+ years in a CRO or experimentation-focused role, preferably within e-commerce or retail.
Hands-on experience with A/B testing platforms (Optimizely, VWO, Adobe Target, or equivalent).
Strong proficiency with HTML, CSS and JS for creating, customizing and troubleshooting tests.
Strong proficiency in GA4 and marketing channel measurement, including ongoing QA of analytics implementation.
Demonstrated ability to design statistically valid experiments and communicate results with appropriate nuance (confidence intervals, practical significance, segmentation).
Familiarity with behavioral analytics tools (Hotjar, FullStory, Quantum Metric, or similar) and comfort triangulating quantitative and qualitative signals.
Excellent written and verbal communication; ability to build a compelling narrative around data for non-technical audiences.
Must have authorization to work in the U.S. without the need for sponsorship now or in the future.

Nice To Haves

Experience optimizing high-consideration, high-AOV product categories (furniture, appliances, home goods, or similar).
Familiarity with financing and buy now, pay later UX patterns and their conversion dynamics.
Experience with omnichannel retail where the digital experience serves multiple journey modes simultaneously — supporting customers in research mode, those ready to transact online, and those using the site as a stepping stone to a store visit where they can experience the product and work with a sales associate.

Responsibilities

Own the end-to-end A/B and multivariate testing lifecycle, from hypothesis formation through test design & build, QA, launch, analysis, and reporting.
Maintain and prioritize a structured experimentation backlog grounded in data, customer research, and business goals.
Partner with CRM and marketing teams to design and test personalized experiences by customer segment, using behavioral and transactional signals to inform targeting logic.
Partner with product and engineering to ensure winning variant implementation.
Build post-test documentation that captures learnings and informs future roadmap decisions.
Analyze conversion funnels across device types to identify drop-off points and high-impact optimization opportunities from landing through cart and checkout.
Work with GA4 and Quantum Metric analytics to pull and interpret session-level, transaction-level, and event-level data.
Monitor core KPIs on an ongoing basis, surfacing anomalies, trends, and opportunities proactively.
Translate quantitative findings into actionable hypotheses; complement with qualitative signals from session recordings, heatmaps, and VOC data.
Drive measurable improvement across site revenue and revenue per session, average order value (AOV) and items per transaction, cart and checkout funnel conversion, Platinum Protection Plan attachment rate, financing application starts and completions, self-service support tool engagement, and promotional messaging effectiveness.
Partner with UX designers to translate CRO findings into design iterations.
Work with the marketing and product teams to align experiment roadmaps with promotional calendars and business priorities.
Present test results and recommendations to stakeholders at varying levels of technical depth.
Contribute to a culture of experimentation across the digital organization, helping teams understand how to form good hypotheses and interpret results honestly.