Conversion Rate Optimization Analyst (S)

Brigham Young University – HawaiiBYU–Hawaii, HI
Onsite

About The Position

Supports conversion rate optimization efforts across landing pages, product pages, cart, checkout, and other key ecommerce experiences — analyzing performance and identifying friction points that reduce conversion. Develops test hypotheses grounded in customer behavior data, funnel performance metrics, business goals, and identified friction points across digital properties. Assists with A/B and multivariate test setup, quality assurance (QA), monitoring, and documentation to ensure experiments are accurate, reliable, and properly tracked. Analyzes web and ecommerce funnel performance to identify opportunities to improve conversion rates, revenue outcomes, and overall customer experience.

Requirements

  • Hands-on experience analyzing landing pages, product pages, cart, checkout, or other ecommerce conversion paths
  • Familiar with CRO, experimentation, personalization, or web testing tools (such as Optimizely, VWO, Google Optimize, or equivalent)
  • Exposure to test design, hypothesis development, funnel analysis, or experiment result interpretation in a real-world or academic setting
  • Interest in using data and customer behavior insights to improve digital experiences and business outcomes
  • Prior experience in travel, tourism, hospitality, attractions, or other guest-focused consumer businesses
  • Must attach resume and current semester class schedule (weekly view)

Nice To Haves

  • Intermediate (Developing Skills) Work Experience Description: Ideal for students who have begun gaining relevant experience and are building their skills through internships, part-time jobs, or significant projects. Typically aimed at sophomores or juniors who have completed a combination of introductory and advanced coursework.

Responsibilities

  • Supports conversion rate optimization efforts across landing pages, product pages, cart, checkout, and other key ecommerce experiences
  • Analyzing performance and identifying friction points that reduce conversion
  • Develops test hypotheses grounded in customer behavior data, funnel performance metrics, business goals, and identified friction points across digital properties
  • Assists with A/B and multivariate test setup, quality assurance (QA), monitoring, and documentation to ensure experiments are accurate, reliable, and properly tracked
  • Analyzes web and ecommerce funnel performance to identify opportunities to improve conversion rates, revenue outcomes, and overall customer experience

Benefits

  • attractive work environment that supports diversity and excellence
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