Conversion Optimization Specialist

The Scion Group•Chicago, IL

1d•$67,000 - $72,000•Onsite

About The Position

The Conversion Optimization Specialist builds, optimizes and maintains high-performance web experiences with a focus on conversion optimization, user engagement and lead generation. This role focuses on design, development and optimization of digital experiences using analytics, testing platforms and behavioral insights to improve website performance. The ideal candidate combines technical understanding, user experience knowledge and analytical problem solving to drive measurable improvements in conversion rates and business objectives. This position will be based full-time out of our corporate headquarters in Chicago, IL.

Requirements

Bachelor's degree in Marketing, Psychology, Statistics, or related field
2+ years of experience in CRO, digital marketing, UX optimization or web analytics
Experience running A/B or multivariate testing programs
Strong understanding of conversion funnels, user behavior analysis and website performance metrics
Experience with GA4, Google Tag Manager and reporting tools
Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar
Understanding of UX/UI principles and mobile-first optimization
HTML/CSS knowledge for implementing test variations
Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders
Strong attention to detail and organizational skills

Responsibilities

Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
Ensure testing accuracy, consistency and proper QA across all digital experiences
Measure and report on experiment performance, wins and learnings
Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
Analyze user behavior using tools such as Fullstory, Hotjar etc.
Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
Assist with attribution analysis and performance benchmarking across properties and brands
Partner with developers to implement tests and website enhancements
Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
Maintain testing documentation, experiment roadmaps and optimization calendars
Stay current on CRO trends, experimentation tools and UX best practices