Contractor Sales Lead | Lumber

Owens Corning•Cincinnati, OH

About The Position

The Contractor Sales Lead – Lumber is responsible for building and scaling a Lumber contractor program and developing contractor relationships that drive growth. Initially, the role leads the cross-functional design and launch of the program, then owns and evolves it as it becomes established. The role serves as a front-end growth engine by generating qualified contractor demand, building early relationships, and transitioning opportunities to the sales team for ongoing account management and revenue capture. It identifies, develops, and converts new contractor relationships to expand Owens Corning’s Lumber business, particularly in new markets and underpenetrated regions, supporting contractor engagement, conversion, and long-term loyalty. This is an individual contributor role with no direct reports. It requires strong influence across Sales, Marketing, and Product teams.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience.
At least 5 years of customer-facing experience in building products, construction, or a related industry.
Experience working directly with contractors or small business owners.
Strong prospecting, relationship-building, and conversion skills.
Ability to understand contractor business models and identify value drivers.
Excellent communication skills across a range of audiences.
Ability to operate independently in ambiguous, early-stage growth environments.
Strategic thinking with strong execution discipline.

Nice To Haves

Experience designing, launching, or scaling a new customer program, commercial capability, or go-to-market initiative.
Experience translating an early-stage business opportunity into a structured plan, operating model, and investment recommendation.
Proven ability to build relationships and influence customers early in the buying journey.
Experience developing new business opportunities or entering new markets.
Success working in roles requiring influence without direct authority.
Experience collaborating cross-functionally to drive growth initiatives.
Ability to move between strategy, implementation, and customer-facing business development.

Responsibilities

Identify and prioritize high-potential contractors in target segments and geographies not currently served.
Develop and execute prospecting strategies to build a pipeline of new contractor relationships.
Engage contractors early to understand their business models, needs, and decision criteria.
Convert contractors from non-users to trial and initial adoption of Owens Corning Lumber solutions.
Act as the voice of the contractor by providing the business with insights on unmet needs and emerging trends.
Identify and develop new regions where Owens Corning has limited or no Lumber placement.
Partner with Sales Leadership to define priority markets and expansion strategies.
Establish initial contractor footholds that enable upstream distribution and sales growth.
Monitor local market dynamics, competitive positioning, and channel access constraints.
Build and manage a qualified pipeline of contractor leads with clear conversion milestones.
Conduct early-stage engagement, education, and value articulation with contractors.
Partner with Territory Sales to transition accounts at the appropriate stage for scaling.
Document contractor needs, potential volume, and conversion status, and maintain alignment with sales teams to support smooth handoffs and sustained growth.
Lead the design, execution, and continuous improvement of the Lumber contractor program.
Help define the contractor value proposition and program model based on contractor needs, business objectives, and market opportunities.
Drive contractor enrollment, engagement, and participation as the program launches and scales.
Partner with GIS, Marketing, and Sales to ensure program content and functionality reflect the contractor value proposition.
Establish the program’s operating model and success metrics, including eligibility, approval handoff, participation, conversion rates, retention, and share growth.
Serve as the primary point of contact for program-related questions and approvals.
Work with Sales, Marketing, Product, and Insights teams to align on growth priorities.
Provide field-based feedback to inform product development, messaging, and channel strategy.
Support development of tools, resources, and training that enable contractor success.
Contribute to broader go-to-market strategies and growth initiatives.