Contract Product Marketing and Execution

Hotze Health and Wellness Center•Katy, TX

5d•Hybrid

About The Position

Physicians Preference Vitamins is seeking an experienced, hands-on Contract Product Marketing Strategy and Execution expert to build and execute product-specific marketing campaigns that drive product awareness, ecommerce revenue, and new guest acquisition. This is a 20-hour-per-week contract role for a proven product marketer who can think strategically and execute independently. The role will begin with one priority supplement product, expanding to additional products as results are achieved. This is not a general company brand awareness role. The primary focus is increasing product awareness and adoption while driving measurable growth in new unique guests, e-commerce sales, and product specific revenue. Success will be measured product by product, based on the contractor's ability to create and execute campaigns that attract new purchasers, increase conversions, and grow revenue for each featured vitamin and supplement. The ideal candidate is a hands-on strategist and execution individual contributor with experience building product marketing campaigns from the ground up. This person should be able to develop go-to-market strategy, create compelling product messaging, execute multichannel campaigns, analyze performance, and optimize based on results. This role will report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins.

Requirements

Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing.
Ability to develop strategy and execute campaigns independently as an individual contributor.
Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting.
Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption.
Excellent writing, messaging, organization, and analytical skills.

Nice To Haves

Desired Platform Experience – include but not limited to: Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, Google Analytics.

Responsibilities

Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.
Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases.
Execute multichannel marketing tactics, including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content and posting of reels and static posts, and campaign creative.
Translate product quality, benefits, value, and differentiation into clear, compelling messaging that positions Physicians Preference Vitamins against premium supplement brands.
Drive new unique guest acquisition and ecommerce revenue through product-specific marketing efforts.
Track campaign performance and report on results weekly, monthly, and quarterly.
Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth.