Product Marketing

Samsung Electronics•Plano, TX

1d•Onsite

About The Position

This role focuses on leading product marketing strategies for the team in Plano, Texas. This role will drive go-to-market plans, optimize product positioning, and achieve business KPIs such as revenue, market share, and profitability through cross-functional collaboration. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Requirements

Bachelor's degree in marketing, business, or a related field.
12-14 years of experience in product marketing or brand management.
Strong analytical skills with experience in sales forecasting and market analysis.
Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

MBA or advanced degree in marketing or business.
Experience in the home appliances or consumer electronics industry.
Familiarity with SAP ERP or similar business systems.
Strong leadership and cross-functional collaboration skills.

Responsibilities

Develop and execute comprehensive product marketing plans, including pricing, distribution, and promotional strategies.
Collaborate with sales, supply chain, and demand generation teams to ensure accurate forecasting and inventory alignment.
Lead new product launches by coordinating cross-functional efforts for smooth execution and market penetration.
Analyze market trends, competitive initiatives, and consumer preferences to inform product strategy and positioning.
Monitor and report on key performance metrics (e.g., revenue, margin, market share) to drive continuous improvement.