Product Marketing

Samsung Electronics • Plano, TX

1d • Onsite

About The Position

This role focuses on developing and executing product marketing strategies in Plano, Texas. The role will collaborate with cross-functional teams to drive go-to-market plans, optimize product positioning, and achieve business KPIs such as revenue, market share, and profitability. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 6-10 years of experience in product marketing or brand management.
• Strong analytical skills with experience in sales forecasting and market analysis.
• Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

• MBA or advanced degree in marketing or business.
• Experience in the home appliances or consumer electronics industry.
• Familiarity with SAP ERP or similar business systems.
• Strong communication and presentation skills for executive-level engagement.

Responsibilities

• Develop and implement go-to-market strategies for HA products, including pricing, distribution, and promotional plans.
• Collaborate with sales and supply chain teams to ensure accurate forecasting and inventory alignment.
• Equip sales teams with product positioning and competitive analysis to support customer engagement.
• Monitor and analyze market trends, competitive initiatives, and consumer preferences to inform product strategy.
• Support new product launches by coordinating cross-functional efforts for smooth execution.

Benefits

• Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, MBO bonus compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level