Contract Manager, Media & Analytics

Schermer•Minneapolis, MN

17h•Hybrid

About The Position

SCHERMER is seeking a Contract Manager, Media & Analytics to manage B2B marketing campaigns and deliver reporting for their clients. This role involves working closely with internal teams, external media partners, and client stakeholders to execute media plans and achieve business and marketing objectives. The ideal candidate is technologically savvy, intellectually curious, detail-oriented, and proficient in navigating various digital marketing channels, including SEM, programmatic media, and both paid and organic programs. Strong analytical and communication skills are essential for this self-motivated individual.

Requirements

5-7 years digital campaign management experience working with common channels, formats, and tactics across Google Ads, Bing Advertising, programmatic media (StackAdapt and AdForm), LinkedIn Ads and other common marketing technologies.
3-4 years of experience collecting, preparing and analyzing performance data within common analytics solutions (i.e. Google Analytics, Adobe Analytics, LinkedIn Ads, Google Ads, and others).
Training and/or certification in channel management and/or campaign optimization (i.e. Google Ads, LinkedIn Advertising, AdForm, StackAdapt, Microsoft Advertising and others).
Training and/or certification in measurement, conversion tracking, and analytics (Google Tag Manager, Adobe Analytics, Google Analytics, LeadsRx, and Google Data Studio).
Experience implementing, testing, troubleshooting and managing conversion tracking, building UTMs and working within common measurement solutions (i.e. Google Tag Manager, Google Analytics, LeadsRx, Datorama, Google Data Studio (Looker) and others).
Familiarity with Mac OS, Microsoft Office, SharePoint, Google Drive.

Nice To Haves

B2B experience
BA or BS in Marketing, Business, Media, Data Science, Analytics or related field.

Responsibilities

Implement, monitor, and manage digital marketing campaigns within typical B2B channels and technologies, including Google Ads, Bing Advertising, LinkedIn Advertising, and programmatic media buying platforms (AdForm, StackAdapt).
Organize, verify, and flight creative assets and tracking UTMs within managed channels and across external media execution partners.
Manage communications, trafficking, and creative flighting with industry trade organizations and external media providers.
Monitor and optimize campaign performance across channels using budget re-allocations, bidding adjustments, targeting refinements, and A/B tests.
Track campaign implementation, management, and optimization efforts.
Manage and utilize reporting and data visualization tools (Google Analytics, Datorama, Power BI, Google Data Studio) to measure marketing program performance.
Collect, clean, and organize data using Excel pivot tables and visualize data for client reporting dashboards.
Prepare reports and conduct performance analysis across various data sources to inform optimization recommendations.
Participate in internal and client-facing reviews of reporting deliverables.
Monitor and manage channel and web data feed connections and/or APIs within data visualization platforms, ensuring data accuracy.
Identify and troubleshoot data connection discrepancies, errors, and/or issues.
Maintain and utilize web analytics tools (Google Tag Manager, Google Analytics) to ensure accurate tracking and measure campaign conversion performance.
Manage media flight plans, ensuring budgets are pacing accurately and trending to meet targets.
Reconcile media invoices against actual media spend, communicate approvals, or investigate and resolve discrepancies.
Prepare media reconciliation reporting for internal teams and clients.
Support digital strategy and paid media across current clients, agency marketing, and new business efforts.
Respond to day-to-day client questions and requests.