Manager, Media Analytics & Optimization

Bose Corporation•Atlanta, GA

6d•$125,500 - $172,600•Onsite

About The Position

We’re looking for a Media Analytics Manager to elevate how brand, consideration and performance media are measured and translated into investment decisions across a highly digital, global marketing organization. This role sits at the intersection of brand strategy, media investment, and advanced measurement. You’ll partner closely with senior leaders in Brand, Media, and Analytics to ensure media investments are grounded in credible impact measurement — not just downstream performance metrics. While fluency in performance media measurement is essential, this role requires deep expertise in brand lift, consideration measurement, and evaluating the impact of partnerships, creators, and collaborations. This is a hands-on role for someone who thrives on turning complex measurement into influence — shaping how brand-building media earns investment with confidence.

Requirements

7–10 years of experience in media analytics, marketing analytics, or measurement-focused roles
Strong understanding of paid digital media (e.g., search, social, video, creators, retail media)
Deep expertise in brand lift studies, creative effectiveness measurement, and consideration tracking
Strong understanding of MMM and how to apply modeling outputs to real-world decisions
Firsthand experience working with large datasets and querying data (e.g., SQL / Snowflake)
Advanced Power BI skills, with a focus on decision-ready dashboards
Strong analytical fundamentals: hypothesis-driven thinking, experimentation, and interpretation
Ability to translate complex analysis into clear, compelling recommendations
Confidence influencing senior stakeholders and contributing to high-stakes decisions
Strong judgment on when to go deep vs. when to synthesize
Curious, forward-looking mindset, with interest in AI and the future of marketing analytics

Nice To Haves

Prior experience in an agency environment or managing agency relationships is a strong plus

Responsibilities

Shape How Media Impact Is Measured & Optimized
Apply and evolve modern media measurement approaches across brand and performance marketing
Develop deep expertise in brand lift studies, consideration measurement, and creative effectiveness diagnostics
Translate advanced measurement outputs (e.g., MMM and other modeling approaches) into practical guidance for media planning and optimization
Improve how partnerships, collaborations, creators, and sponsorships are measured; building frameworks that connect brand media exposure to longer-term revenue and NOP impact
Evaluate new analytics approaches and technologies, including AI-enabled measurement and insight generation
Deliver Insights That Drive Decisions
Lead learning agendas that combine experimentation, creative analysis, and deep performance diagnostics
Connect media exposure, creative effectiveness, and business outcomes into clear, actionable insights
Ensure insights are not just produced, but actively used in planning and investment conversations
Bring a strong point of view on what the data is really saying—and what to do about it
Partner, Influence, and Lead
Act as a trusted analytics partner to senior stakeholders in Media, Brand, and Analytics
Guide agency analytics resources, and internal engineering teams to maximize value and streamline high-value, actionable outputs
Mentor and support junior analysts, providing both technical and strategic direction
Contribute to the evolution of a more scalable, modern, and AI-enabled analytics capabilities