Content Writer, Associate

WP Engine • Austin, TX

2d • $52,000 - $71,500 • Remote

About The Position

As a Content Specialist / Writer at WP Engine, you will be a creative partner and catalyst within our content team. This is a rare, foundational opportunity to jump into a modern, strategy-led organization where you will work directly alongside senior content strategists to co-create high-impact campaigns and drive meaningful business growth. You will take full ownership of content pieces, guiding them from initial concept through to fruition. Your mission is two-fold: First, you will collaborate with senior team members to accelerate our strategic velocity, bringing fresh ideas and engaging narratives to our major marketing initiatives. Second, you will act as a "Content Gardener," leading a data-informed library optimization program. You'll learn to blend compelling storytelling with data, utilizing AI-powered workflows, performance analytics, and organic keyword research to keep our library razor-sharp and perfectly aligned with our latest product innovations. This role is designed as an incredible launchpad, offering deep mentorship, real ownership, and a clear path to mastering data-driven content marketing in the tech B2B space.

Requirements

• 0–2 years of professional writing experience (marketing, blogging, social media, copywriting, internships, or university publications) with a hunger to learn the business side of content strategy as it relates to the technology industry.
• Strong, adaptive storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone.
• A high curiosity for leveraging modern AI tools to enhance your creative workflow.
• A growth mindset and analytical curiosity—you love seeing how your writing directly impacts business metrics and want to learn how to use data to make smart content decisions.
• Exposure to or a strong interest in SEO fundamentals and modern digital marketing tools.

Nice To Haves

• Basic familiarity with Google Analytics, YouTube, Reddit, LinkedIn, Search Console, and the WordPress ecosystem.

Responsibilities

• Own specific content pieces from initial brief and research through to final publication and performance tracking.
• Partner with senior strategists and subject-matter experts to create high-quality blogs, ebooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
• Create and update organic-first content assets that directly support the team's broader traffic and lead-generation goals.
• Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production without losing the human-centric narrative.
• Champion the health of our existing content library by proactively identifying high-potential assets to refresh, pivot, or expand.
• Keep our audience on the pulse of what's new by updating and evolving key marketing assets to weave new technical rollouts and product features into compelling customer stories.
• Work hand-in-hand with senior team members to master tools like Ahrefs and analytics dashboards, using those insights to actively uncover hidden growth opportunities in our library.

Benefits

• Company stock options for every employee.
• Medical, dental, vision, and life insurance plans with choice and flexibility.
• Fertility and IVF drug coverage included.
• 401(k) with a 4% company match and Company HSA contributions ($750 individual / $1,500 family).
• 100% employer-paid short- and long-term disability insurance.
• Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday.
• Fully paid leave for new parents and caregivers.
• $500 one-time home office setup stipend.
• Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed