Content Writer, Associate

WP Engine • Austin, TX

16h • Remote

About The Position

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. As a Content Specialist / Writer at WP Engine, you will be a creative partner and catalyst within our content team. This is a rare, foundational opportunity to jump into a modern, strategy-led organization where you will work directly alongside senior content strategists to co-create high-impact campaigns and drive meaningful business growth. You will take full ownership of content pieces, guiding them from initial concept through to fruition. Your mission is two-fold: First, you will collaborate with senior team members to accelerate our strategic velocity, bringing fresh ideas and engaging narratives to our major marketing initiatives. Second, you will act as a "Content Gardener," leading a data-informed library optimization program. You'll learn to blend compelling storytelling with data, utilizing AI-powered workflows, performance analytics, and organic keyword research to keep our library razor-sharp and perfectly aligned with our latest product innovations. This role is designed as an incredible launchpad, offering deep mentorship, real ownership, and a clear path to mastering data-driven content marketing in the tech B2B space.

Requirements

• 0–2 years of professional writing experience (marketing, blogging, social media, copywriting, internships, or university publications) with a hunger to learn the business side of content strategy as it relates to the technology industry.
• Strong, adaptive storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone.
• A high curiosity for leveraging modern AI tools to enhance your creative workflow.
• A growth mindset and analytical curiosity—you love seeing how your writing directly impacts business metrics and want to learn how to use data to make smart content decisions.
• Exposure to or a strong interest in SEO fundamentals and modern digital marketing tools.

Nice To Haves

• Basic familiarity with Google Analytics, YouTube, Reddit, LinkedIn, Search Console, and the WordPress ecosystem.

Responsibilities

• Own specific content pieces from initial brief and research through to final publication and performance tracking.
• Partner with senior strategists and subject-matter experts to create high-quality blogs, ebooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
• Create and update organic-first content assets that directly support the team's broader traffic and lead-generation goals.
• Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production without losing the human-centric narrative.
• Champion the health of our existing content library by proactively identifying high-potential assets to refresh, pivot, or expand.
• Keep our audience on the pulse of what's new by updating and evolving key marketing assets to weave new technical rollouts and product features into compelling customer stories.
• Work hand-in-hand with senior team members to master tools like Ahrefs and analytics dashboards, using those insights to actively uncover hidden growth opportunities in our library.

Benefits

• Company stock options for every employee.
• Medical, dental, vision, and life insurance plans with choice and flexibility.
• Fertility and IVF drug coverage included.
• 401(k) with a 4% company match and Company HSA contributions ($750 individual / $1,500 family).
• 100% employer-paid short- and long-term disability insurance.
• Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday.
• $500 one-time home office setup stipend.
• Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed