Content Strategy & Insights Manager

Workhuman • Framingham, MA

6d • $105,000 - $124,000 • Hybrid

About The Position

At Workhuman, we have a lot of opinions about work – what makes it meaningful, what makes it miserable, and what the data actually says about both. Our Blog and Resource Library are where those opinions meet the public: where we publish research, make arguments, and contribute something real to how companies think about their people. It’s meaningful work, and we take it seriously. We’re looking for someone opinionated to own that content engine — not just manage it, but also help shape it. That means setting editorial direction, making hard calls about what we invest in and what we stop, and taking the helm on the writing itself. This role is equal parts editorial leader, analytical thinker, and working writer. If that combination sounds like your jam, read on. This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

Requirements

• 6–8+ years in content strategy, editorial leadership, or content marketing — ideally in B2B or enterprise SaaS
• Real experience owning an editorial roadmap at scale, with the scar tissue to prove it
• A strong grasp of SEO/AEO and content performance — and the ability to communicate what the numbers mean to people who didn’t pull them
• A writing background you’re proud of, with published examples of long-form or thought leadership content
• Sharp editorial judgment — a genuine point of view on what makes content good, and the confidence to act on it
• Experience managing content creators, with a track record of making the work better through feedback. This isn’t currently a people manager, but it herds cats

Nice To Haves

• HR tech or thought-leadership-driven brand experience is a plus — but intellectual curiosity about work, people, and organizations will take you far

Responsibilities

• Write! This role produces and shapes blog content regularly, not just oversees it
• Manage the blog and mentor other team and company writers — giving direction, feedback, and editorial guidance.
• Set and drive strategy for the Blog and Resource Library — what we create, what we refresh, what we retire, and why
• Own the full content lifecycle: editorial planning, intake, prioritization, QC, and posting governance
• Turn performance data into decisions — using tools like Quicksight, Heap, SurferSEO, and AHREFs to understand what’s working and make a clear case for what comes next
• Build the systems that make good content repeatable: workflows, standards, and editorial processes that bring accountability without killing creativity
• Partner with GTM and Sales to understand what buyers are actually asking, and translate that into content that moves people through the funnel

Benefits

• Editorial ownership of a content program that actually influences how companies think about work — not just another blog queue to manage
• A team of equally opinionated, collaborative colleagues that argue about ideas, give real feedback, and genuinely want to make the work better
• The data tools and organizational access to do real analysis, not just pull reports — and leadership that listens when you share what you find
• A culture where raising your hand gets you more responsibility, not more meetings about responsibility
• Room to grow — this role expands with your impact, and there’s real room to shape what it becomes
• Work that connects to something: Workhuman exists to make work more human, and the content team is a big part of how we make that argument to the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees