Content Strategist

Ratehub

16h • Remote

About The Position

Ratehub is a Canadian Fintech company focused on helping consumers with their financial needs across saving, spending, borrowing, investing, and protection. They operate multiple businesses including mortgage, life insurance, and home/auto insurance brokerages, a mortgage origination and servicing business, a Financial Services Marketplace, and a content business. Ratehub aims to change how people make financial choices by providing digital tools and expert advice. They are seeking a Content Strategist to join their team and contribute to the growth of Ratehub's organic presence through data-driven content. This role is a mid-level individual contributor position reporting to the Senior Organic Growth Manager and will focus on the Mortgage business unit. The Content Strategist will work at the intersection of content strategy, SEO, GEO, analytics, content creation, and distribution, using performance data, search trends, and audience insights to drive organic growth. While mortgage expertise is not required at the start, developing a strong working knowledge of the Canadian mortgage market is expected. The ultimate goal is to use content, search, data, and distribution to drive qualified traffic to Ratehub.ca across various channels including blogs, landing pages, newsletters, social media, and emerging search channels.

Requirements

• 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field.
• Excellent writing and editing skills, with the ability to create original, engaging, informative, and genuinely useful content.
• Strong understanding of SEO, GEO and AI-powered search, with an interest in how LLMs are changing content discovery.
• Experience using analytics and SEO tools to analyze content and channel performance, and turn insights into actionable recommendations.
• Experience with tools such as Google Analytics, Google Search Console, SEO platforms, and/or AI Search Analytics platforms.
• A strong understanding of how content, SEO, GEO, email, and distribution work together to drive measurable business results.
• A curious, analytical, and test-and-learn mindset, with a willingness to experiment with new content formats, AI tools, and emerging discovery channels.
• Strong research skills, and the ability to quickly develop expertise in a complex subject area.
• A demonstrated ability to take complex information from subject matter experts and turn it into clear, compelling, consumer-friendly content.
• A strong interest in the Canadian mortgage and broader personal finance space, with the curiosity and drive to develop deep mortgage expertise over time.
• Previous experience with WordPress or another CMS.
• Experience building and managing email newsletters or eblasts, including content selection, production, and publishing.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills.

Nice To Haves

• Fluency in French is an asset.

Responsibilities

• Develop a data-driven content and SEO/GEO strategy.
• Use analytics, search data, audience insights, and content performance to identify opportunities and recommend content initiatives.
• Analyze organic traffic, rankings, engagement, conversions, and AI-search visibility.
• Identify content gaps, high-value topics, and emerging search trends.
• Recommend the right format and channel for content opportunities.
• Work with stakeholders to turn analysis and recommendations into actionable content initiatives.
• Stay up to date on changes in search, AI discovery, and GEO best practices.
• Develop and maintain a mortgage content calendar and prioritized content backlog.
• Write and produce unique, useful, and engaging content across multiple formats.
• Use content analysis, search data, and performance insights to create consumer-focused copy.
• Develop an understanding of factors affecting Canadian borrowers and work with the Sr. Mortgage Editor to ensure content accuracy.
• Translate mortgage insights and market analysis into clear, accessible content.
• Learn and build knowledge of Canadian mortgage consumers' questions, concerns, and search behaviors.
• Refresh and rewrite existing landing pages and high-value content.
• Use AI tools to assist with research, ideation, analysis, and content generation.
• Own the building and management of Ratehub's weekly newsletters.
• Own the building and management of Mortgage weekly eblasts and promotional emails.
• Use performance data and audience insights to determine content placement and positioning.
• Support organic growth across Google Search, AI search, Reddit, social media, email, and short-form video.
• Create and support timely social content across platforms.
• Edit, format, and publish content using WordPress.
• Collaborate with internal stakeholders on content experience improvements.
• Ensure users can easily find and engage with information.

Benefits

• Competitive Compensation
• Remote-First Environment
• Flexible Hours
• Professional Development
• Team Socials

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed