Content Strategist

Carson Group • Omaha, NE

1d • Onsite

About The Position

Develop promotional content and support the digital experience for the advisor community. Create and manage content across digital channels, ensuring the right content reaches the right audiences efficiently and effectively. Maintain advisor-facing web portals and coordinate ongoing content initiatives from planning through delivery. Establish content governance standards and improve the workflows used to create, approve, and publish content. Partner across teams to deliver accurate, timely, and engaging digital experiences.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, marketing, finance, business administration, or a related field required.
• Minimum of five years of experience in content strategy, content marketing, digital experience or a related field required.
• Proven experience managing content workflows and governance processes required.
• Strong project management skills, including juggling multiple deadlines and stakeholders required.
• Familiarity with content and project management tools (e.g., Asana, Smartsheet, Workfront, Jira, etc.) required.
• Detail-oriented with strong organizational and prioritization skills required.
• Comfortable working cross-functionally with creative, compliance, and business teams required.
• Excellent written and verbal communication skills required.

Nice To Haves

• Experience working with financial services, advisory, or other regulated industries preferred.

Responsibilities

• Develop promotional content for digital channels, including web, email, social media, and video, typically using longer foundational articles or source materials.
• Adapt content to align with channel requirements, audience needs, and organizational standards.
• Manage and maintain advisor-facing web portals, ensuring content is curated, accurate, current, and easy to navigate.
• Coordinate content updates and support a consistent digital experience across platforms.
• Manage “always-on” content projects from an end-to-end perspective: scoping, timelines, resourcing, stakeholder communication, and delivery.
• Maintain the content calendar and balance competing priorities across multiple stakeholders.
• Establish and enforce content governance standards, including style guides, version control, and approval processes.
• Ensure content meets applicable brand, quality, and compliance requirements.
• Partner with writers, designers, audience marketing teams, communications, subject matter experts, and compliance to develop content, resolve dependencies, and keep projects on track.
• Track content performance and surface insights that inform future content decisions.
• Help manage content and creative workflows, identify bottlenecks, and recommend process improvements that increase efficiency and effectiveness.
• Perform additional tasks, duties, and responsibilities as needed or assigned by leadership to support departmental and organizational objectives.

Benefits

• Base salary
• Bonus potential
• 401(k) plus matching
• Health benefits
• PTO
• Parental Leave
• Medical
• Dental
• Vision
• Health Savings Accounts
• Flexible Spending Accounts
• Life and AD&D Insurance
• Short and Long-Term Disability
• Work/Life Benefits
• Holistic Wellbeing Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level