Content Strategist - Marketing & Sales Enablement

Plante & Moran • Southfield, MI

2d • Hybrid

About The Position

This role is responsible for developing and refreshing marketing and sales enablement content, including proposals, collateral, web/digital content, pitch decks, and case studies. The Content Strategist will draft, edit, and optimize content using AI and SEO best practices, collaborate with subject matter experts to translate complex topics, and ensure messaging aligns with go-to-market strategy. They will also coordinate with design teams, manage content reviews, promote the adoption of content systems and tools, and maintain the firm's library of proposal content and marketing collateral. The role involves using content management systems and proposal management/automation tools to maintain large content libraries and build customized templates. A key aspect of the role is applying editorial judgment to ensure quality, accuracy, consistency, usability, and brand alignment, while maintaining client confidentiality and professional standards. Creative problem-solving to support pursuit strategy and emphasize scalable, AI- and technology-enabled solutions is also expected.

Requirements

• Bachelor’s degree in marketing, communications, professional writing, journalism, English, or a similar discipline from an accredited college or university, or equivalent experience required.
• Minimum of three years of increasing responsibility and demonstrated experience with marketing content, copywriting, and/or business writing in complex or technical subject areas.
• Experience collaborating with cross-functional teams and stakeholders at all organizational levels throughout the creative process.
• Demonstrated writing, editing, content management, project management, and design skills with a strong attention to detail.
• Exceptional communication, organizational, problem-solving, and critical thinking skills with the ability to thrive in a collaborative environment.
• Comfort working with ambiguity and exercising judgment in complex, stakeholder-driven situations.
• Advanced Microsoft Office skills, including Word, PowerPoint, and SharePoint.

Nice To Haves

• Experience with the development of proposals or pitches in a professional services or corporate environment a plus.

Responsibilities

• Develop and refresh marketing and sales enablement content (proposal content, collateral, web/digital content, pitch decks, case studies, and other resources).
• Draft, edit, and optimize content from briefs and insights (including appropriate use of AI and SEO/user best practices).
• Partner with SMEs and stakeholders to gather inputs (interviews/research), translate complex topics, and align messaging to go-to-market strategy.
• Coordinate with designers/multimedia teams and manage reviews to deliver polished, audience-ready assets.
• Promote adoption of content systems and tools by coaching stakeholders on effective use and best practices.
• Co-manage the firm's library of proposal content and marketing collateral.
• Use content management systems and taxonomies to maintain large content libraries, including tagging and metadata.
• Use proposal management/automation tools to build customized templates for proposals, pitch decks, and other sales materials.
• Apply editorial judgment to ensure quality, accuracy, consistency, usability, and alignment with brand and style standards.
• Maintain public accountings professional standards and client confidentiality, with strong attention to detail.
• Use creative problem-solving to support pursuit strategy, partners, and practice teams, emphasizing scalable, accessible AI- and technology-enabled solutions.

Benefits

• health insurance
• dental insurance
• vision insurance
• disability insurance
• life insurance
• Flexible Time Off
• pre-determined holidays
• 401(k) plan
• flexible benefits plans
• business-related travel expense reimbursement
• lodging reimbursement for business-related use
• meal reimbursement for business-related use
• pension plan (for eligible administrative and paraprofessional staff)
• discretionary bonus plan (for eligible staff)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level