Content Marketing Strategist

Indianapolis, IN

4d • Remote

About The Position

As a Content Marketing Strategist, you direct content marketing strategy and execution for assigned client accounts, ensuring every content program is strategically grounded and delivers measurable results. You partner closely with account teams, strategists, designers, and media planners to build content programs that translate client business objectives into audience growth, lead generation, and proven value.

This role is ideal for someone who thrives at the intersection of strategy and craft. A writer and editor at heart who thinks like a marketer, owns performance outcomes, and brings clear editorial direction to every client engagement. You build content programs that aren't just on-brand, but genuinely useful to the audiences they're meant to reach.

As AI continues to transform content marketing and digital strategy, you embrace tools that accelerate research, drafting, optimization, and reporting while recognizing that editorial judgment, brand voice, and strategic storytelling remain uniquely human and central to what makes content programs distinctive rather than generic.

Requirements

• 5+ years of experience in content marketing, content strategy, editorial, or a related field
• Demonstrated experience developing and managing content programs that drive measurable business results
• Strong writing, editing, and storytelling skills with the ability to adapt voice and messaging across clients, industries, and formats
• Experience creating or overseeing content across formats including web, long-form, social, email, video scripts, and thought leadership
• Ability to translate business objectives into editorial strategy with clear content pillars, distribution plans, and KPIs
• Strong analytical skills and comfort using data to evaluate content performance and inform strategic decisions
• Familiarity with SEO/AEO principles and how content integrates with broader digital marketing channels
• Experience working in an agency environment and managing multiple client brands simultaneously
• Strong interpersonal and communication skills with the ability to present strategy confidently to clients and collaborate across teams
• A strategic mindset, intellectual curiosity, and genuine passion for content as a growth channel

Nice To Haves

• Healthcare and/or regulated industry experience is a plus
• Familiarity with AI-powered content and research tools is a plus

Responsibilities

• Develop and own client content marketing strategy. You define editorial direction, content pillars, distribution strategy, and performance targets for assigned client accounts. Every content program you build starts with a clear plan tied to measurable business outcomes.
• Oversee content execution across formats. You manage the production of content including website content, blog posts, white papers, social content, email campaigns, video scripts, and thought leadership. You ensure quality, brand consistency, and strategic alignment across everything that publishes.
• Track performance and optimize programs. You monitor content performance against KPIs, identify what is working, and adjust strategy based on data. You provide clients with reporting that demonstrates the value of their content investment and informs the next phase of work.
• Integrate content across channels. You ensure content strategy connects with SEO/AEO, paid media, social, and email efforts. Content does not live in a silo. You make sure it supports and amplifies every channel in the client's marketing mix.
• Collaborate across teams to support client success. You work closely with strategists, designers, media planners, and account teams to align content programs with broader marketing and business objectives. You contribute ideas, share insights, and help ensure content initiatives support larger campaign goals.
• Leverage AI and emerging technologies thoughtfully. You use AI-powered tools to support content drafting, headline optimization, competitive analysis, topic research, and workflow efficiency. You understand that technology can improve speed and scale, while human judgment remains critical when shaping editorial strategy, positioning a brand, and delivering content that resonates.

Benefits

• 30 paid days off
• 401(k) matching
• 100% of health insurance premiums covered for all team members
• 50% of health insurance premiums covered for spouses and dependents
• New equipment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed