Content Strategist, Product Marketing

NetApp, Inc. • Durham, NC

2d • $100,000 - $118,000

About The Position

We’re seeking a strategic, AI-forward content marketer to join our team as a Content Strategist, Product Marketing. In this role, you will create high-impact content that strengthens sales readiness, deepens audience engagement, and drives measurable business results. The ideal candidate is audience-first, strategically minded, and results-driven, with the curiosity, creativity, and business acumen to translate complex ideas into clear, compelling content. You will help modernize how content is planned and produced, bringing fresh thinking, strong execution, and innovative approaches to work that elevates the audience experience. At NetApp, we’re committed to building an inclusive workplace where everyone feels they belong. We welcome candidates from diverse backgrounds and value skills, potential, and lived experience alongside traditional qualifications. We believe diverse perspectives make our teams stronger and drive better outcomes for our employees, customers, and communities. The successful candidate is adaptable, collaborative, and proactive, with strong business acumen and a service-oriented mindset. They are skilled at navigating change, aligning stakeholders, and turning complexity into clear, actionable content strategies. They bring curiosity, sound judgment, and a strong sense of ownership to both strategic planning and execution.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, with 5+ years of experience in content strategy, content marketing, or a similar role.
• Demonstrated track record of developing and executing successful content strategies that drive brand awareness, engagement, and measurable business outcomes.
• Strong experience partnering with product, sales, design, and marketing teams to deliver integrated content initiatives.
• Ability to blend creative thinking with data-driven decision-making, using performance metrics to inform and optimize content strategies.
• Deep knowledge of modern work management and CMS platforms (e.g., Asana, Microsoft OneDrive and SharePoint, Adobe Experience Manager)
• Hands-on experience using enterprise AI tools (such as Gemini, Jasper, Adobe Firefly, etc.) to support content creation, ideation, and optimization.
• A proactive, solution-oriented approach to identifying challenges and driving effective solutions.

Responsibilities

• Develop and execute comprehensive content strategies aligned to business goals, audience needs, and brand priorities.
• Build and manage editorial plans and content calendars to support consistent, timely delivery across channels.
• Partner closely with marketing, sales, product, and design teams to identify content opportunities and align priorities.
• Translate complex concepts into clear, audience-centric content that supports engagement, enablement, and product storytelling.
• Identify and explore emerging content formats, platforms, and storytelling approaches to reach audiences in new and effective ways.
• Develop innovative content experiences, including interactive content, video, webinars, infographics, podcasts, and other digital formats.
• Champion the use of AI-powered tools and emerging technologies to improve content creation, personalization, and distribution.
• Test new ideas, formats, and channels using experimentation, audience feedback, and performance data to scale what works.
• Contribute to thought leadership initiatives through original research, trend-based content, and industry insights that strengthen brand authority.
• Create and manage product-focused content, including launch materials, messaging assets, and campaign support content.
• Identify co-marketing and cross-promotional opportunities to expand reach and increase product visibility across relevant audiences and channels.
• Develop strategies to improve visibility across AI-powered search experiences and conversational platforms, ensuring content is optimized for discovery, citation, and recommendation.
• Track and analyze content performance using tools such as Google Analytics, SEMrush, Seismic, Caliber Mind or similar platforms.
• Measure and report on key performance indicators, including traffic, engagement, lead generation, and influenced revenue.
• Use insights and performance data to continuously refine content strategies and improve results.
• Present findings, recommendations, and strategic insights to stakeholders and leadership.

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• various Leave options
• Performance-Based Incentives
• employee stock purchase plan
• restricted stocks (RSU’s)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level