Content Marketing & Campaign Strategist

Neumont University • Salt Lake, UT

4d • Onsite

About The Position

Neumont University is seeking a Content Marketing & Campaign Strategist to join its lean, high-impact Marketing Department. This role is crucial for driving enrollment, building brand awareness, and telling the Neumont story across all channels. The strategist will be responsible for developing creative content, leading integrated marketing campaigns, and advancing Neumont's brand strategy. The ideal candidate will thrive in an energetic, tech-driven environment, balancing competing priorities with confidence and efficiency. This is an on-site role in downtown Salt Lake City.

Requirements

• 3+ years of experience in marketing, content creation, or communications.
• Proven copywriting portfolio demonstrating work across multiple formats and channels.
• Demonstrated experience owning and executing a marketing campaign end-to-end.
• Strong understanding of brand voice, messaging strategy, and audience targeting.
• Ability to work independently and manage multiple projects simultaneously in a small, fast-moving team environment.
• Excellent written and verbal communication skills.

Nice To Haves

• Experience in higher education, admissions, or enrollment marketing.
• Familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce), or email marketing tools.
• Video scripting, production, or editing experience.
• Experience in or passion for technology and innovation industries.

Responsibilities

• Write persuasive, on-brand content across channels: web, email, ads, landing pages, viewbooks, and more.
• Develop copy that speaks to prospective students, parents, and partners, adapting tone and format by audience.
• Own the editorial calendar in partnership with the VP and social media coordinator.
• Ensure all content reflects a consistent brand voice across every touchpoint.
• Build and manage integrated marketing campaigns from brief to post-mortem, including enrollment, awareness, and event-driven campaigns.
• Partner with the VP on campaign goals, KPIs, and budget recommendations.
• Coordinate with the graphic designer and social coordinator to ensure cohesive campaign delivery.
• Analyze campaign performance and translate data into actionable improvements.
• Champion and evolve Neumont's brand voice, messaging framework, and positioning.
• Develop and maintain brand guidelines for content and messaging.
• Identify opportunities to strengthen brand differentiation in a competitive higher ed market.
• Consult internally to ensure marketing materials across departments stay on-brand.
• Concept and script short-form video content for social, ads, and web.
• Coordinate or contribute to video production whether that's directing shoots, editing, or both.
• Identify video opportunities that bring the Neumont story to life.
• Execute all duties in a timely and professional manner.
• Seek opportunities to promote a collegial, educational environment throughout the campus.
• Sustain cordial, professional relationships with all students, staff, parents, and community members.
• Be eagerly involved in the Neumont community, even outside of regular business hours as needed.
• Be a team player and willingly collaborate with others.
• Attend company events and activities.
• Abide by the policies outlined in the Neumont Employee Handbook.

Benefits

• Manager who values work/life balance
• Generous paid time off
• 17 paid holidays (including Christmas through New Year’s)
• Generous H.S.A. employer contributions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed