Content Specialist

TruGreen • Nashville, TN

19h • Onsite

About The Position

Responsible for developing content strategies and related collateral. The primary focus of this role is on promoting brand awareness, fostering engagement, and generating leads. The Content Specialist writes high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, and ad copy. TruGreen is the nation's largest and most comprehensive provider of lawn and landscape services.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a similar field.
• Demonstrated experience (4+ years) of content writing and copywriting, supported by a portfolio of published work.
• Exceptional writing and editing skills.
• Highly creative with meticulous attention to detail across multiple channels and formats.
• Knowledge of basic HTML.
• Familiarity with SEO best practices for optimizing content and increasing online visibility.
• Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining a high level of quality.
• Articulate communicator with excellent interpersonal skills who can establish and maintain relationships with individuals across the organization.
• Proficient in crafting comprehensive briefs for agency/partner collaborations.
• Ability to speak, read and write fluently in English is required.
• MUST BE physically located in the United States while performing this job.

Responsibilities

• Collaborating closely with the Senior Manager, Content Marketing to develop content strategies, with a primary focus on promoting brand awareness, fostering engagement, and generating leads.
• Writing high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more.
• Editing content, addressing spelling, grammar, punctuation, or inconsistency with our brand voice and guidelines.
• Collaborating with team members to create multimedia content or persuasive copy that resonates with our audience.
• Managing content calendars, deadlines, and workflows to ensure timely delivery of content.
• Creating and optimizing content for search engines (SEO) to boost search rankings.
• Conducting research on relevant topics to verify credibility of content.
• Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution.

Benefits

• Medical/Dental/Vision insurance
• Company-matching 401(k)
• Other programs and perks
• Competitive pay
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level