Content Specialist

Xtend • Grand Rapids, MI

10d

About The Position

Xtend is seeking a creative, detail-oriented Content Specialist to create and execute marketing campaigns and member communications for credit union clients. The role combines writing, editing, design, and marketing technology to produce engaging emails and automated campaigns that reflect different brand voices, reach relevant audiences, and support client goals. The specialist collaborates with marketing strategists, account teams, and analysts, tests and proofreads campaigns before launch, reviews results, and helps maintain templates, documentation, and quality standards. The posting describes a professional office building setting through its work-environment information.

Requirements

• Strong writing, editing, and proofreading skills, including the ability to adapt content for different audiences and brands.
• A creative eye for design, layout, and visual presentation.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• A collaborative mindset and the ability to communicate effectively with teammates and clients.
• Proficiency with Microsoft Office applications.

Nice To Haves

• 2–4 years of experience in email marketing, content creation, copywriting, marketing automation, or a related field preferred.
• A degree in Marketing, Communications, Journalism, Business, or a related field preferred; relevant experience will also be considered.
• Experience with email marketing or marketing automation platforms preferred.
• Familiarity with HTML email, audience segmentation, personalization, and campaign testing is a plus.
• Experience in financial services or credit union marketing is a plus, but not required.

Responsibilities

• Write, edit, and create content for email campaigns, automated marketing journeys, and member communications.
• Build and execute marketing campaigns based on approved strategies and client goals.
• Design and format email layouts, including HTML email content, for presentation across devices.
• Use audience segmentation and personalization to deliver relevant messages.
• Test and proofread campaigns for accurate links, formatting, content, and audience selections before launch.
• Collaborate with marketing strategists, account teams, and analysts to deliver campaigns on schedule.
• Review campaign results and identify opportunities to improve future communications.
• Maintain campaign templates, documentation, and quality standards.
• Support teammates through collaboration and knowledge sharing.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed