Content Specialist

Designer Brands Inc. • New York, NY

8d • Hybrid

About The Position

As a Content Specialist at Designer Brands, you will help bring brand stories to life through engaging visual content. Working with creative and marketing teams, you will support content creation from concept development and production planning through on-set execution and post-production. This role is suited to someone passionate about fashion, visual storytelling, and creative collaboration. The position is based in Midtown Manhattan, New York, in a flexible hybrid work environment. Regular onsite work supports photo and video shoots, creative collaboration, and content production; schedules may require more office time in some weeks and allow several remote days in others, depending on projects and business needs.

Requirements

• At least 3 years of experience in content management or a similar role within the fashion industry.
• Bachelor's degree in Marketing, Communications, Fashion Design, Art, or a related creative field.
• Experience with on-set photo and video shoots.
• Understanding of photography, styling, composition, and visual storytelling principles.
• Knowledge of fashion trends within the fashion, retail, or lifestyle industries.
• Basic knowledge of photo and video editing tools, such as Adobe Photoshop or Capture One.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Ability to collaborate effectively with creative teams and production partners.
• Excellent communication and problem-solving skills.
• Strong attention to detail and commitment to maintaining brand standards.

Nice To Haves

• Familiarity with digital asset management tools, such as SharePoint or PowerPoint.
• Interest in exploring AI-powered tools to support concept development and visual ideation.

Responsibilities

• Partner with creative and marketing teams to develop concepts for photoshoots, product launches, seasonal campaigns, and other brand initiatives.
• Contribute ideas that bring brand stories to life through engaging visual content and creative execution.
• Stay informed about fashion trends, industry developments, content best practices, and competitive activity to inspire relevant creative work.
• Support pre-production planning for photo and video shoots, including developing shot lists aligned with creative objectives.
• Assist with sourcing and organizing imagery, visual references, props, wardrobe, and talent.
• Collaborate with photographers, videographers, stylists, and creative partners to execute approved creative concepts.
• Provide on-set direction to ensure approved creative direction is executed accurately and workflows remain efficient while delivering high-quality content.
• Track shot completion, asset requirements, and content priorities throughout shoots.
• Ensure visual content aligns with brand standards and creative expectations throughout production.
• Coordinate post-production workflows to support timely delivery of final content assets.
• Support final content selection, asset management, and retouching direction to help ensure timely delivery of approved content.
• Organize and maintain digital content libraries so assets are properly archived, accessible, and aligned with established asset management standards.

Benefits

• Free virtual health care.
• Family and fertility benefits.
• 401(k) with matching.
• Hybrid and remote work opportunities.
• Training programs, professional development, and education assistance.
• 30% discount at DSW and DSW.com, plus discounts across the company's family of brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level