Content Specialist

Designer Brands • New York, NY

12d • Hybrid

About The Position

As a Content Specialist at Designer Brands, you will help bring brand stories to life through engaging visual content. Working with creative and marketing teams, you will support content creation from concept development and production planning through on-set execution and post-production. The role is suited to someone interested in fashion, visual storytelling, and creative collaboration. It is based in Midtown Manhattan, New York, in a hybrid work environment. Team members regularly work on-site for photo and video shoots, creative collaboration, and content production. Office and remote schedules may vary with project schedules and business needs.

You will partner on concepts for photoshoots, product launches, seasonal campaigns, and other brand initiatives; contribute creative ideas; and monitor fashion trends, industry developments, content practices, and competitor activity. You will help plan photo and video shoots, develop shot lists, and source and organize imagery, visual references, props, wardrobe, and talent. During production, you will collaborate with photographers, videographers, stylists, and creative partners, provide on-set direction, track shots and asset priorities, and ensure content meets brand standards. You will also coordinate post-production, support content selection and retouching direction, and maintain organized, accessible digital content libraries.

Designer Brands is the parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a digital commerce business. The company describes its culture as collaborative, innovative, and inclusive, guided by the values “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong.”

Requirements

• At least 3 years of experience in content management or a similar role within the fashion industry.
• Bachelor’s degree in Marketing, Communications, Fashion Design, Art, or a related creative field.
• Experience with on-set photo and video shoots.
• Understanding of photography, styling, composition, and visual storytelling principles.
• Knowledge of fashion trends in the fashion, retail, or lifestyle industries.
• Basic knowledge of photo and video editing tools, such as Adobe Photoshop and Capture One.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Ability to collaborate effectively with creative teams and production partners.
• Excellent communication and problem-solving skills.
• Strong attention to detail and commitment to maintaining brand standards.

Nice To Haves

• Familiarity with digital asset management tools, such as SharePoint and PowerPoint.
• Interest in exploring AI-powered tools to support concept development and visual ideation.

Responsibilities

• Partner with creative and marketing teams to develop concepts for photoshoots, product launches, seasonal campaigns, and other brand initiatives.
• Contribute ideas that bring brand stories to life through visual content and creative execution.
• Stay informed about fashion trends, industry developments, content best practices, and competitive activity.
• Support pre-production planning for photo and video shoots, including developing shot lists aligned with creative objectives.
• Assist in sourcing and organizing imagery, visual references, props, wardrobe, and talent.
• Collaborate with photographers, videographers, stylists, and creative partners to execute approved creative concepts.
• Provide on-set direction to ensure creative direction is executed accurately and workflows remain efficient.
• Track shot completion, asset requirements, and content priorities during shoots.
• Ensure visual content aligns with brand standards and creative expectations throughout production.
• Coordinate post-production workflows to support timely delivery of final content assets.
• Support final content selection, asset management, and retouching direction.
• Organize and maintain digital content libraries so assets are archived, accessible, and aligned with asset management standards.

Benefits

• Free virtual health care.
• Family and fertility benefits.
• 401(k) with match.
• Hybrid and remote work opportunities.
• Training programs.
• Professional development.
• Education assistance.
• 30% discount at DSW and DSW.com, plus discounts across the company’s family of brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level