AVP, Content Specialist

Synchrony•Orlando, FL

4d•$75,000 - $130,000•Hybrid

About The Position

Synchrony is building a world-class Performance Media and Creative Organization focused on driving results for retail and payments partners while delivering leading customer experiences. This role seeks a Content Specialist with deep expertise in creating and editing high-quality consumer and B2B website content to optimize performance across business lines. An online electronic portfolio with at least three work examples is required.

Requirements

Bachelor’s Degree. In lieu of a degree, high school diploma/GED plus 6 years’ experience writing digital content.
3 years’ experience writing digital content.
Experience writing for web (SEO copywriting with keywords, title tags, and understanding of meta description content).
Understanding of emerging criteria for LLM discoverability and AEO.
Experience using AI tools for content tasks while ensuring accuracy and human oversight.
Proven ability to write for both B2B and direct-to-consumer audiences.
Ability and flexibility to travel for business as required.
Must be 18 years or older.
Must have a high school diploma or equivalent.
Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
Will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Fintech/Financial Services industry experience.
Exposure to cross-channel journey planning.
Experience working in an Agile or Kanban project management framework.
Understanding of content KPIs and measurement of web content performance.
Passion for reading, writing, and editing educational content and feature articles.
Stellar communication and storytelling skills, including good spelling and grammar.
Team player with a solutions-oriented mentality and an open, positive, and collaborative communication style.
Excellent time management and organizational skills with keen attention to detail.
Proven ability to manage multiple projects under deadline pressures.

Responsibilities

Create compelling web content aligned with content and media strategy and internal client requirements.
Draft detailed outlines or briefs for freelance or agency partners for long-form content; review and edit drafts for web and discoverability best practices; share recommendations with client teams.
Support writing of branded content (including long-form content) such as blogs, articles, etc. as needed.
Collaborate with internal team members to create content ideas to improve brand discoverability.
Research and organize facts related to assigned topics and content types to compile and organize writing ideas.
Ensure consistency in voice, messaging, and approach across all digital written materials in partnership with VP of Content, Creative Directors, and Corporate Brand.
Support the development of a content calendar spanning business lines.
Apply campaign analysis and data insights to iterate, improve, and maximize content results.
Perform other duties and/or special projects as assigned.