AVP, Content Specialist

Synchrony • Orlando, FL

4d • Hybrid

About The Position

Synchrony is building a world-class Performance Media and Creative Organization focused on driving results for retail and payments partners while delivering leading customer experiences. This role seeks a Content Specialist with deep expertise in creating and editing high-quality consumer and B2B website content to optimize performance across business lines. An online electronic portfolio with at least three examples of work is required.

Requirements

• Bachelor’s Degree. In lieu of a degree, high school diploma/GED plus 6 years’ experience writing digital content.
• 3 years’ experience writing digital content.
• Experience writing for web (SEO copywriting with keywords, title tags, and understanding of meta description content).
• Understanding of emerging criteria for LLM discoverability and AEO.
• Experience using AI tools for content tasks while ensuring accuracy and human oversight.
• Proven ability to write for both B2B and direct-to-consumer audiences.
• Ability and flexibility to travel for business as required.
• Must be 18 years or older.
• Must have a high school diploma or equivalent.
• Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of the onboarding process.
• Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required.
• Will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

• Fintech/Financial Services industry experience.
• Exposure to cross-channel journey planning.
• Experience working in an Agile or Kanban project management framework.
• Understanding of content KPIs and measurement of web content performance.
• Passion for reading, writing, and editing educational content and feature articles.
• Stellar communication and storytelling skills, including good spelling and grammar.
• Team player with a solutions-oriented mentality and an open, positive, and collaborative communication style.
• Excellent time management and organizational skills with keen attention to detail.
• Proven ability to manage multiple projects under deadline pressures.

Responsibilities

• Create compelling web content aligned with content and media strategy and internal client requirements.
• Draft detailed outlines or briefs for freelance or agency partners for long-form content; review and edit drafts for web and discoverability best practices; share recommendations with client teams.
• Support writing of branded content (including long-form content) such as blogs, articles, etc. as needed.
• Collaborate with internal team members to create content ideas to improve brand discoverability.
• Research and organize facts related to assigned topics and content types to compile and organize writing ideas.
• Ensure consistency in voice, messaging, and approach across all digital written materials in partnership with VP of Content, Creative Directors, and Corporate Brand.
• Support the development of a content calendar spanning business lines.
• Apply campaign analysis and data insights to iterate, improve, and maximize content results.
• Perform other duties and/or special projects as assigned.

Benefits

• Eligible for an annual bonus based on individual and company performance.
• Option to work from home near one of our Hubs or come into one of our offices.
• Required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level