Content Specialist and Writer

Maropost • Toronto, ON

1d

About The Position

Maropost offers a unified commerce experience, transforming ecommerce, retail, marketing automation, merchandising, helpdesk, and AI operations with one platform designed to scale for fast-growing businesses. We are customer-obsessed, driven by extreme urgency, excellence, and resourcefulness. We are seeking a Content Specialist & Writer with AI-first thinking to own content strategy and execution. This role will drive awareness, growth, and engagement through high-impact content, collaborating closely with marketing, design, product, and sales teams to ensure alignment with brand voice, business objectives, and audience needs. The ideal candidate is a sharp writer and strategist who can move fast, cares about producing impactful work, and can balance brand storytelling with performance optimization.

Requirements

• 5+ years of experience in content marketing, copywriting, or a related field, with a deep understanding of content strategy, copy editing, and editorial best practices.
• Strong editorial leadership with the ability to own content quality, direction, and standards across channels.
• Proven track record of building and scaling successful B2B content programs, preferably within SaaS or technology environments.
• Strong understanding of AI-assisted content creation and optimization, with a willingness to use AI tools to improve workflow efficiency, ideation, and content quality.
• Exceptional writing, editing, proofreading, and grammar skills, with writing samples that demonstrate clarity, impact, and brand alignment.
• Excellent time management, project management, and communication skills; able to drive multiple initiatives forward independently.
• Experience using modern content, SEO, social, analytics, and project management tools.
• Self-starter who takes ownership, operates with urgency, and gets things done without being told what to do.
• Exemplifies Maropost’s Values: Customer Obsessed, Extreme Urgency, Excellence, Resourceful.

Responsibilities

• Set direction for the content calendar, roadmap, and editorial execution across blog, campaigns, product marketing, and lifecycle.
• Drive content and copy development end-to-end, from strategic brief through final delivery.
• Collaborate closely with the Creative Director to shape concepts, narratives, and messaging.
• Partner with SEO and Growth leaders to shape content that balances brand, relevance, and performance.
• Evaluate content performance, test hypotheses, and iterate based on data and experimentation.
• Leverage tools, templates, and AI-assisted processes to scale output responsibly.
• Operate as a senior content voice across Growth, Product Marketing, Design, and other stakeholders.
• Serve as a strategic thought partner—shaping decisions, not just delivering assets.
• Provide clear direction to freelancers or agencies, maintaining high editorial standards.
• Establish repeatable systems that enable sustainable content growth.
• Design and refine content workflows that improve efficiency, quality, and speed.
• Translate keyword research, audience insights, and growth goals into high-quality, human-centered content.
• Ensure consistent tone, voice, and messaging across all touchpoints.
• Write and edit high-impact copy across campaigns, product marketing, pr, brand storytelling, and web experiences.
• Establish content themes, messaging frameworks, and narrative priorities that reinforce brand positioning.
• Own and evolve the content strategy across channels, grounded in business priorities and audience insight.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed