Content & Social Media Manager

Grounded RV • Detroit, MI

10d • Onsite

About The Position

We're building genuinely cool vehicles — mobile clinics, command centers, food trucks, pet-care rigs — and almost nobody knows yet. This role turns the shop floor and the finished builds into a content engine that drives inbound and recruiting. You'll be a one-person studio: strategy, camera, edit, publish, and community management, all owned by you. You'll be on-site in Corktown because the content is the shop — the builds in progress, the reveals, the people. If you have a short-form instinct and you'd rather ship three posts a week than write one brand deck, this is your role.

Requirements

• 3+ years running social/content for a brand (in-house or agency), with a portfolio
• You personally shoot and edit — comfortable with a camera and with Premiere, CapCut, or DaVinci, and mobile-first workflows
• Proven short-form instinct — you've grown an account or have posts that performed
• Self-directed one-person band who thrives with ownership and zero hand-holding
• Strong visual and storytelling eye — you can make a factory floor look cinematic
• Based in or able to be on-site in Detroit — this role can't be remote

Nice To Haves

• Automotive, hardware, or manufacturing content experience
• Strong photography skills
• Motion graphics or basic design (After Effects, Figma)
• Paid social experience — boosting and ad creative
• Copywriting or newsletter chops

Responsibilities

• Own Grounded's social presence end-to-end — Instagram, TikTok, YouTube, and LinkedIn — from calendar to posting to community management
• Shoot and edit short-form video on-site: builds in progress, finished vehicles, customer deliveries, and behind-the-scenes in Corktown
• Run the full production cycle solo — script, film, edit, caption, publish
• Develop a content strategy tied to real business goals: inbound leads, brand awareness, and recruiting
• Turn customer stories and vehicle reveals into case-study-grade video
• Manage a content calendar and ship consistently — multiple posts a week, every week
• Partner with sales and leadership to turn product launches and milestones into campaigns
• Own analytics — track what performs, double down, and report on reach, engagement, and conversion
• Build and maintain a media library and brand asset system
• Capture photography for the website, decks, and ads alongside video

Benefits

• Health insurance
• Paid time off
• Equity in the company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed