Content Promotion Strategy Manager, iGaming

Caesars Entertainment • Jersey City, NJ

2d

About The Position

The Content Promotion Strategy Manager supports the development and execution of content promotion strategies across Caesars iGaming brands, with a focus on driving player engagement, retention, and profitable growth. This role manages the day-to-day promotional workflow, coordinates campaign communications and execution, and partners across internal teams to bring promotions from strategy through launch while maintaining operational accuracy and regulatory compliance. Key Relationships: External Vendors, Property Marketing and Operations Teams, iGaming Product Team, iGaming Marketing Team, iGaming CRM Team.

Requirements

• 3+ years of experience in iGaming or online sports.
• Working knowledge of Microsoft Outlook, Word and Excel.
• Understanding of iGaming platforms, player behavior, and regulatory environments.
• Exceptional communication, negotiation, and stakeholder management abilities.
• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and player problems, in a timely manner.
• Ability to simultaneously manage several projects and remain adaptable to changing priorities and unforeseen obstacles. to achieving objectives.
• Respond to visual and aural cues.
• Must be able to work independently.

Nice To Haves

• Experience in regulated U.S. & Canadian markets.
• Familiarity with loyalty program design, gamification mechanics, and experiential marketing.

Responsibilities

• Assist the Sr. Director of Content Promotion Strategy in leading the design & implementation of the content promotion strategy across all of Caesars iGaming brands.
• Forecast promotional cost, redemption, and player-value impact of all content promotions.
• Partner across key stakeholder teams such as CRM, Promotion Execution, Publishing, Studio, VIP, and property operations.
• Evaluate and report on offer ROI, NGR impact, customer engagement, and retention metrics and make optimization recommendations.
• Effectively lead a team of one or more specialists to support in the promotions workflow process.
• Act as key promotions point of contact for game suppliers.
• Develop strategies to profitably cross-sell players between game categories.
• Ensure all promotions and communications meet advertising, regulatory and legal standards.
• Work closely with Creative Studio to deliver exciting on brand content (both visual and copy) for promotions.
• Partner with Caesars property and loyalty marketing teams leverage property assets for player promotions.
• Conduct regular and comprehensive competitive analysis reporting and recommendations for content promotions campaigns.
• Manage the promotional communications tracker and translate plans into assignments, timelines, creative requests, and Wrike tickets for the team.
• Oversee the communications review and approval process, deployment schedules, targeting criteria, and applicable markets prior to launch.
• Manage the development, review, and promotional Terms & Conditions, confirming materials are prepared and properly documented.
• Build and maintain KQC’s for promotional campaigns, ensuring the Publishing team has accurate information to execute.

Benefits

• medical, vision, and dental insurance
• life insurance
• disability insurance
• a 401(k)-matching program
• paid Personal Time Off
• paid company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed