Managing Vice President, Content Promotion

Gartner•Stamford, CT

2d•$208,000 - $261,000•Hybrid

About The Position

Gartner is seeking a Managing Vice President (MVP), Content Promotion, to define and lead Gartner’s enterprise strategy for promoting, activating, and amplifying our most differentiated research. This leader will ensure Gartner’s highest-value content, including Mission Critical Priorities (MCPs), Client Journeys, Market Coverage, Magic Quadrants and Critical Capabilities, AI Content, First Takes, Take Two, and enterprise themes, is intentionally orchestrated across every client-facing channel to maximize client engagement, commercial impact, and business value. The Managing Vice President, Content Promotion will ensure Gartner’s best insights reach the right clients, through the right channels, at the right time. By creating a coordinated enterprise approach to content promotion, this leader will help increase research consumption, strengthen client retention, improve commercial outcomes, and reinforce Gartner’s position as the world’s leading authority for executive decision making.

Requirements

Bachelor’s degree in a relevant field (e.g., statistics, business, marketing, data analytics); master's preferred.
At least 15 years’ experience with a background in content enablement and a proven ability to step beyond coordination to provide expert-driven recommendations.
Practice Leadership: Recognized as a practice expert, with a background in content enablement and a proven ability to step beyond coordination to provide expert-driven recommendations.
Holistic Deployment of Gartner Content: Demonstrate a deep understanding of Gartner’s content portfolio and deploy it strategically to empower C-level stakeholders and drive enterprise value. Possess a strong grasp of analyst workflows, capabilities, needs, and authoring requirements to effectively engage with CoRs and analysts. Source, select, and utilize top content positions, ensuring content enablement activities are seamlessly integrated into existing workflows.
C-Level Engagement: Extensive experience understanding C-level executives, with a strong grasp of their priorities, needs, and decision-making processes from both client and internal perspectives.
Analytics-Driven Decision Making: Hands-on experience leveraging analytics platforms to inform content selection, positioning, and enablement strategies.
Transformation Leadership: Experience shifting organizations from reactive, order-taking functions to proactive, strategic, and expert-driven enablement models.
Highly collaborative, requiring exceptional strategic thinking, executive influence, systems thinking, and a deep understanding of how executives discover, consume, and engage with research.
Combines commercial acumen with enterprise leadership to ensure Gartner’s best content consistently reaches more clients, creates greater business impact, and reinforces Gartner’s position as the world’s leading source of executive insight.
Gartner Ecosystem Mastery: Deep understanding of Gartner’s full ecosystem, including research, sales, service, and BTI leadership, with a record of building strong cross-functional partnerships.
Research Credibility & Judgment: High credibility in BTI research and insight creation, with sound judgment to identify and promote the most differentiated and impactful content.
Commercial Acumen: Strong commercial instincts and a clear understanding of what resonates with C-level leaders, with the ability to elevate and amplify the most relevant insights across the organization.
Executive Influence: Advanced influencing skills at the executive level, capable of guiding senior sales and service leaders in alignment with BTI strategy through content transformation and strategic positioning shifts. Engages and influences executive management teams towards actionable solutions.
Enterprise Activation Solutions: Demonstrated ability to design and drive scalable, enterprise-wide content activation solutions that maximize impact while minimizing resource burden on analyst teams.
Proactive, Solution-Oriented Leadership: Proactively guides Sales and Service in alignment with BTI strategy, drives toward actionable solutions, and effectively engages/influences executive management teams (EMT and CoRs).
Training & Enablement Expertise: Ability to select, position, and embed the right training and enablement of assets, ensuring priority insights are integrated into systems, programs, and client engagement strategies.
Operational & Strategic Coordination: Exceptional operational and strategic coordination skills, adept at aligning diverse stakeholders and managing complex distribution channels.

Responsibilities

Establish Gartner’s enterprise content promotion strategy, ensuring our most important research is consistently amplified across Sales, Service, Marketing, Gartner.com, Conferences, Public Relations, digital channels, and webinars.
Lead and develop an organization of approximately 20 associates responsible for Gartner’s enterprise content promotion capabilities, providing strategic direction, coaching, and operational leadership across the teams that manage our key distribution channels and activation programs.
Define the enterprise strategy for promoting Gartner’s most strategic research assets, ensuring every major piece of content receives coordinated, high-impact activation across all client-facing channels. Ensuring our Vendor and AI content continue to set Gartner apart as the World Authority on AI.
Establish a repeatable operating model that determines what content should be promoted, where it should appear, when it should be activated, and how each function across Gartner contributes to its success.
Partner closely with Sales, Service, Marketing, Conferences, Product, Gartner.com, Communications, and Public Relations to create a synchronized promotion strategy that dramatically expands the reach and influence of Gartner’s research.
Ensure Gartner’s highest-value insights are consistently surfaced throughout the client journey, from digital discovery and marketing campaigns to sales conversations, service interactions, conferences, media engagement, and webinars.
Identify Gartner’s highest-impact content using client demand signals, performance analytics, commercial insights, and executive feedback to continuously optimize enterprise promotion priorities.
Build scalable activation mechanisms that reduce reliance on manual coordination while ensuring Gartner’s strongest research is consistently promoted across the enterprise.
Drive conviction across Sales and Service by ensuring frontline associates understand Gartner’s strongest positions and have the right content available at the right moments to create meaningful client conversations.
Partner closely with the Content Strategy & Innovation, Content Modernization, Product, and research leadership teams to ensure the enterprise promotion strategy evolves alongside Gartner’s research portfolio and client needs.
Work through executive relationships and cross-functional leadership to align diverse organizations around a common strategy for maximizing the visibility, consumption, and commercial impact of Gartner’s research.
Chart the course for how BTI’s top content is positioned across the business, proactively defining priorities and guiding sales and service leaders through the transformation rather than responding to inbound requests.
Lead partner with GSSO on workstreams related to driving Sales and Service conviction in Gartner as the World Authority on AI. Ensuring our best AI content, strong AI positions, and top AI assets are well positioned for frontline associates, and they are trained in how to drive those with clients.
Partner closely with IPA analytics and customer insights teams to leverage demand signals, performance data, and CXO feedback to determine which content should anchor the enterprise activation ecosystem.