News 12 Content Producer - Freelance
About The Position
The Freelance Content Producer creates, curates, and optimizes multimedia content across web and social media platforms to enhance News 12’s online presence. The role collaborates with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization’s voice and standards. It requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The producer works in a fast-paced environment and contributes to digital news production for all regions. News 12 is an award-winning hyperlocal news station covering Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut, and New Jersey. News 12 New York is its national streaming service for regional news, weather, and News 12 originals. The organization offers opportunities for development and growth for on- and off-air talent.
Requirements
- Bachelor’s degree in marketing, communications, media, journalism, or a related field.
- 7+ years of experience building and executing digital strategies in news or media.
- 4+ years of experience in a fast-paced, complex organization.
- Strong understanding of major social media platforms, such as Facebook, Instagram, TikTok, X, and LinkedIn.
- Proven experience writing headlines, longform articles, and social media copy.
- Excellent verbal communication skills.
- Strong analytical skills, including the ability to interpret and communicate performance data.
- Proficiency with digital management tools and analytics platforms.
- Highly organized, with strong multitasking and prioritization abilities.
- Ability to work independently and collaboratively within a large, multifaceted team.
- Results-oriented and team-focused working style.
- Willingness and ability to travel between newsrooms weekly.
- Must be authorized to work for any employer in the United States; visa sponsorship is not provided.
Responsibilities
- Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
- Optimize content for SEO and audience engagement across digital platforms.
- Collaborate with reporters, editors, and other teams to enhance online storytelling.
- Manage and update social media channels, including Facebook, Instagram, TikTok, and X, with timely and accurate news.
- Edit and produce videos to accompany digital stories and social media content.
- Send push alerts and update websites and social platforms during breaking and developing news.
- Monitor digital performance metrics and adjust strategies to improve reach and engagement.
- Stay current with emerging digital trends, tools, and best practices.
- Ensure all content meets journalistic ethics and organizational standards.
- Support live coverage, streaming events, and interactive multimedia experiences.
- Engage with audiences through social media and community-building efforts.
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What This Job Offers
Career Level
Senior
