KSL Content Producer, Social Media (Part-time)
About The Position
The Social Media Producer creates, publishes, and optimizes content across KSL’s social platforms, including Facebook, Instagram, TikTok, X, YouTube, Threads, and emerging channels. The role supports audience growth and engagement, newsroom priorities, and a social presence that reflects KSL’s journalism and brand identity. The producer works with News, Digital, Creative Services/Marketing, Promotions, and the broader social team to adapt daily content, enterprise stories, special projects, and initiatives into compelling, platform-native posts. This is a hybrid position requiring occasional work at the Salt Lake City site. The employee must work on-site during the training period. Hybrid schedules are determined by business needs and evaluated by managers and senior management; work configurations may change at the company’s discretion.
Requirements
- 1–3 years of experience in social media, digital content creation, or video production.
- Demonstrated ability to create content for multiple social platforms in a professional or brand setting.
- Strong writing and editing skills tailored to social platforms.
- Experience with basic video editing and graphic tools such as CapCut, Adobe Creative Suite, or Canva.
- Solid understanding of best practices for Facebook, Instagram, TikTok, X, and YouTube.
- Ability to work quickly and calmly in a fast-paced, deadline-driven environment.
- Flexibility to work occasional nights, weekends, or holidays for major news events or station priorities.
- Ability to receive, process, and maintain information effectively through oral and/or written communication.
- Manual dexterity and fine motor skills to operate computer keys and general office equipment.
- Ability to work on a computer for prolonged periods and sit and/or stand for extended periods.
- Ability to lift, move, and carry up to 30 pounds on occasion.
Nice To Haves
- Experience working in a newsroom or media organization.
- Knowledge of Utah, local issues, and KSL’s audience.
- Familiarity with social analytics tools, including native insights and YouTube Studio.
- Comfort appearing on camera occasionally; this is not required.
Responsibilities
- Create and publish social posts, including headlines, captions, teases, videos, graphics, thumbnails, Reels, TikToks, Shorts, carousels, and live updates.
- Create and monitor live streams on YouTube and Facebook.
- Package breaking news, enterprise stories, and features into engaging social formats.
- Maintain a daily posting cadence across KSL’s social accounts.
- Monitor posts for accuracy, engagement, and community response.
- Look for opportunities to livestream and participate in real-time coverage of breaking news and major events.
- Respond appropriately to user comments when needed and escalate issues for moderation.
- Identify engagement opportunities and trends that align with brand safety and editorial standards.
- Track emerging trends, formats, audio, and platform features.
- Pitch social-first ideas and series that reflect KSL priorities and audience interests.
- Work with reporters, producers, and editors to build social versions of stories.
- Support branding, promotions, and station campaigns with social content.
- Assist with social deliverables for special projects or advertiser campaigns as assigned.
- Review platform insights to understand which topics and formats perform best.
- Apply best practices for timing, format, thumbnails, hooks, and retention.
- Contribute performance insights in team meetings.
Benefits
- 401(k) with company match, fully vested from day one
- Paid time off for volunteering
- Employer-funded retirement account, fully vested from day one
- Employee Assistance Program (EAP) services
- Access to a team of free financial planners
- Matching contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, fun, and collaboration
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
