Content Producer - Marketing

Fanatics • New York, NY

2d • $70,000 - $85,000

About The Position

We’re looking for a Marketing Content Producer with a passion for sports, collectibles, and digital culture to join our team. This role blends social media expertise with video production, motion graphics, and editing to create content that excites collectors, engages fans, and builds community around trading cards and memorabilia. You’ll play a key role in extending the fan experience—helping people feel closer to the athletes, moments, and collectibles they love, both physically and digitally.

This is an ideal opportunity for a creator, strategist, and storyteller who thrives at the intersection of sports fandom, collectibles, and digital innovation. The role requires a strong understanding of what resonates with both hobby verterans and digital-native audiences, an instinct for capturing timely and trending moments, and the creativity to produce content that bridges the physical and digital worlds.

Requirements

• 2–4 years of experience in social media management, content production, or digital marketing, ideally in sports, entertainment, or gaming/collectibles.
• Strong proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) or equivalent creative tools.
• Proven ability to produce short-form, scroll-stopping content tailored to TikTok, Instagram Reels, YouTube Shorts, and app-native experiences.
• Deep knowledge of sports culture and the trading card/collectibles community, with an understanding of the rise of digital collecting.
• Strong storytelling ability to showcase the emotional connection between fans and their collectibles.
• Ability to thrive in a fast-paced, sports-driven environment with live moments and rapid deadlines.

Nice To Haves

• Experience creating content for app store product pages, gaming platforms, or livestream environments.

Responsibilities

• Producing original short and long-form video content highlighting new product releases, live digital & physical pack breaks, athlete spotlights, and behind-the-scenes stories from the world of collectibles.
• Developing content for Topps’ digital collectible apps (e.g., Topps BUNT, Star Wars™ Card Trader, Topps Total Football, Marvel Collect!), showcasing drops, limited-time releases, challenges, and collector community milestones.
• Designing and animating motion graphics that bring products and digital collectibles to life in a dynamic, fan-first way.
• Edit and optimize content for platforms like TikTok, Instagram Reels, YouTube Shorts, and within app ecosystems.
• Capture and produce content surrounding athlete or celebrity signings, app and physical product launches, and at fan engagement events.
• Managing and schedule content across major social platforms, tailoring storytelling to resonate with both traditional collectors and digital-first fans.
• Creating campaigns that bridge the gap between physical trading cards and digital collectibles, emphasizing the evolving integrated collector journey.
• Monitor performance metrics and adapt content strategies to drive fan engagement, retention, and app usage.
• Stay ahead of cultural and sports moments, seizing opportunities to spotlight digital collectibles in real time.
• Partnering with product, marketing, and creative teams to bring cross-platform campaigns to life across physical and digital collecting ecosystems.
• Ensure content reflects the brand’s voice while celebrating the passion of the hobby and its fan communities.
• Support coverage of major sporting events, athlete partnerships, product drops, and in-app activations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees