Content Performance Strategist

Rocket Mortgage • Detroit, MI

47d

About The Position

As the Content Performance Strategist, you will be responsible for optimizing mid-funnel content experiences across digital touchpoints. You will focus on understanding how users interact with content, including videos, landing pages, emails, calculators, social content, and in-app surfaces. You will translate behavioral insights into actionable creative and strategic recommendations that drive engagement, affinity, and progression for key audience segments. About the role Analyze how users engage with mid-funnel content across formats, channels, and touchpoints Evaluate content performance by audience segment and channel to identify drivers of affinity, engagement, and progression Identify drop-off patterns, scroll depth, video retention, and clarity issues affecting engagement Surface behavioral insights that explain why certain content resonates or underperforms Assess which story formats (testimonials, expert explainers, tools, calculators, scenarios) perform best, and translate insights into creative recommendations Provide data-backed, actionable recommendations to Creative to refine storytelling, messaging, and content sequencing Identify content gaps and opportunities to strengthen affinity or comprehension Recommend content sequencing adjustments (e.g., story, calculator, Call to Action (CTA)) to improve engagement and progression Identify content-related friction and behavior patterns within journeys Develop hypotheses and support content-focused experiments and A/B tests Analyze how key segments (MA, WOIT, GH) interact differently with content, and recommend tailored approaches Influence content and experience decisions through insight-driven storytelling Recommend tailored content approaches by segment and milestone Collaborate with cross-functional teams on content needs, measurement and execution

Requirements

• 3 years in growth content or creative strategy, content performance, growth, UX behavior analysis, digital performance, or related role
• Strong communication skills and comfort partnering closely with Creative teams
• Strong analytical skills with hands-on experience interpreting behavioral and content performance data
• Experience using insights to inform content optimization and creative recommendations
• Experience working with digital content across multiple formats (e.g., video, landing pages, email, social, in-app)

Nice To Haves

• Experience supporting content experimentation or optimization initiatives
• Familiarity with mid-funnel or lifecycle performance metrics
• Experience working with audience segmentation and affinity analysis
• Comfort influencing without authority in cross-functional environments

Responsibilities

• Analyze how users engage with mid-funnel content across formats, channels, and touchpoints
• Evaluate content performance by audience segment and channel to identify drivers of affinity, engagement, and progression
• Identify drop-off patterns, scroll depth, video retention, and clarity issues affecting engagement
• Surface behavioral insights that explain why certain content resonates or underperforms
• Assess which story formats (testimonials, expert explainers, tools, calculators, scenarios) perform best, and translate insights into creative recommendations
• Provide data-backed, actionable recommendations to Creative to refine storytelling, messaging, and content sequencing
• Identify content gaps and opportunities to strengthen affinity or comprehension
• Recommend content sequencing adjustments (e.g., story, calculator, Call to Action (CTA)) to improve engagement and progression
• Identify content-related friction and behavior patterns within journeys
• Develop hypotheses and support content-focused experiments and A/B tests
• Analyze how key segments (MA, WOIT, GH) interact differently with content, and recommend tailored approaches
• Influence content and experience decisions through insight-driven storytelling
• Recommend tailored content approaches by segment and milestone
• Collaborate with cross-functional teams on content needs, measurement and execution

Benefits

• Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
• We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
• We are proud to offer eligible team me mbers perks and health benefits that will help you have peace of mind.
• Simply put: We’ve got your back.
• Check out our full list of Benefits and Perks .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed