Content Operations Manager, IFS Copperleaf

IFS

8d • Hybrid

About The Position

The Content Operations Manager builds and runs the operational engine behind IFS Copperleaf’s content marketing, establishing governance, workflows, and measurement that enable buyer-relevant content production at scale and support organic demand growth. The role partners with Product Marketing, Campaign, Customer Marketing, Field, and Digital teams to make content planning, production, and performance consistent and measurable.

IFS Copperleaf’s AI-powered decision analytics software helps major organisations optimise investment planning and asset management, align decisions with corporate strategy, and deliver higher value. The company describes its work environment as collaborative, customer-focused, and oriented toward real-world impact. Its roles balance remote and in-office work to provide flexibility while supporting in-person connection and collaboration.

Requirements

• Extensive experience in B2B marketing in content marketing or marketing operations, preferably in enterprise software, SaaS, or asset management.
• Proven track record building content calendars, governance, and workflows that improve the speed and consistency of content creation.
• Working knowledge of SEO and a strong interest in AEO and GEO.
• Data-driven approach to measuring content performance, with hands-on experience using AI tools in content processes.
• Excellent communication and stakeholder management skills in a global, matrixed organisation.

Nice To Haves

• Experience with IFS or similar enterprise software ecosystems, or the energy, utilities, transportation, or infrastructure sectors.
• Experience with CMS, SEO, and analytics platforms, and CRM or marketing automation tools such as Salesforce or HubSpot.

Responsibilities

• Run a central content calendar and governance framework covering all marketing content production.
• Set content standards, messaging guidelines, and AI-assisted development processes, and drive team adoption.
• Streamline workflows to reduce production cycle time and review the content inventory quarterly, retiring outdated assets.
• Audit and rationalise existing content by persona, industry, buying stage, and program, and coordinate delivery of lead magnets and multimedia assets.
• Build SEO, AEO, and GEO best practices into content workflows and manage a monthly publishing cadence aligned to priority personas and industries.
• Enable Sales and Regional Field teams to use programme-aligned content with opportunities.
• Define and track content KPIs, including organic traffic, rankings, conversions, MQCs, engagement, and influenced opportunities.
• Report regularly to marketing and sales leadership with recommendations on where to invest, optimise, or retire content.
• Use AI tools and marketing technologies to analyse performance and scale impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed